About the position
Location: Kroonstad
Purpose of the Position
We are seeking a motivated and experienced Whole Goods Marketer to drive marketing initiatives for new and pre-owned tractors, harvesters, implements, and other agricultural equipment. The successful candidate will report to the Regional Manager and work closely with the sales and marketing teams to strengthen brand visibility and achieve targeted sales objectives.
Key Responsibilities
The role will include, but is not limited to, the following:
- Developing and implementing effective marketing strategies to promote the brand and support sales targets
- Monitoring and analysing market trends, competitor activity, and customer needs to inform marketing initiatives
- Building and maintaining strong relationships with customers, dealers, and key stakeholders
- Planning, coordinating, and participating in exhibitions, trade shows, and other promotional events
- Providing product knowledge training and marketing support to the sales team
- Ensuring consistent brand messaging across all marketing activities
Minimum Requirements
- Grade 12 (Matric) qualification
- A minimum of five (5) years’ marketing experience within whole goods
- Knowledge of New Holland equipment will be advantageous
- A recognised qualification in Marketing will be highly advantageous
- Valid Code EB driver’s licence
Required Skills and Competencies
- Strong verbal and written communication skills
- Creative thinking with the ability to develop marketing initiatives that differentiate the brand
- Excellent time management and organisational skills, with the ability to manage multiple priorities
- Strong teamwork and collaboration skills
- Sound analytical ability to collect, interpret, and apply market data
- Adaptability and resilience in a fast-paced, dynamic environment
Desired Skills:
- Agri
- Agriculture
- Sales
- marketing
