About the position
Job description
Our client who is in the lighting industry is looking for a Website Specialist with proven experience in digital marketing and techncial skills managing websites.
Key Responsibilities:
· Oversee and update the company website, ensuring all product information is accurate and user-friendly.
· Manage the technical aspects of the website, including updates, product information accuracy, and the integration of new tools or sections.
· Familiarity with SEO and Google Ads to enhance online visibility and traffic is an advantage; training and development in these areas provided if necessary.
· Handle direct inquiries from the website, using live chat tools to guide customers to appropriate branches or resellers.
· Collect and analyze data from customer interactions and site analytics to drive improvements in web traffic and customer engagement.
· Regularly update the website with relevant articles, news, and details about recent projects.
Essential Qualifications:
· Proven experience in digital marketing or a related field.
· Strong technical skills with experience in managing websites and online content.
Preferred Skills:
· Knowledge of SEO practices and tools considered an advantage.
· Analytical skills to assess website performance and user engagement.
· Strong communication skills, able to convey technical information effectively.
· Ability to work collaboratively in a dynamic team environment.
Desired Skills:
- Digital Marketing. Analytical skills
- Communication
- SEO practices
