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Integration Resourcing

Trade Marketing Manager - FMCG

Integration Resourcing

  • R Undisclosed
  • Permanent Specialist position
  • Cape Town CBD
  • Posted 11 Jun 2024 by Integration Resourcing
  • Expires in 11 days
  • Job 2569721
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About the position

TRADE MARKETING MANAGER - FMCG

Our Client is South Africa's largest independent spirits group. They produce, distribute, sell, and market award-winning local and international brands. Their success comes from empowering people who seek to achieve great things. A tireless dedication to hard work, honesty and the personal touch has led to long standing and well trusted relationships with some of the most successful spirit brands in the world.

They seek an experienced Trade Marketing Manager who will look after their Premium Spirits portfolios.

To qualify for this role, you will need:

  • Relevant 3 year B Degree
  • Minimum 5 years Trade Marketing / Route to Consumer (RTC) experience
  • Experience within an FMCG Sales environment would be advantageous
  • Experience in the liquor industry would most definitely count in your favour
  • Proven track record of delivery of Trade Marketing Materials through global (Principals) and cross functional teams
  • Advanced Microsoft Office skills. Advanced Excel is essential
  • Strong communication and interpersonal skills
  • Ability to positively influence both internal and external stakeholders
  • Strong negotiation skills
  • Strong analytical, numerical and reporting skills
  • Excellent time management skills and ability to multi-task and prioritise work
  • Displays leadership behaviours (Be resilient, Take ownership, Communicate effectively, Lead change, Solve problems and Drive Results)

Key areas of responsibility include:

  • Partner with marketing and commercial teams to effectively develop, deploy and embed Route To Consumer standards.
  • Develop appropriate action plans and provides functional support as required to optimise sales team efficiency and effectiveness to increase the scale of the brand portfolio footprint.
  • Develop portfolio Minimum Execution Standards guidelines to improve effectiveness at driving conversion.
  • Continuously analyse channel data across multiple sources to manage and deliver Route To Consumer tracker. Shares insights to unlock opportunities to further enhance our brand portfolio availability and visibility.
  • Development and management of customer and consumer campaigns, activities and Point of Sale Material in support of marketing initiatives across the portfolio.
  • Drive marketing and commercial integration across the portfolio by actively participating in the activity planning process and meeting routines.
  • Manage the outlet identification process with the Regional Sales & Divisional Managers to deliver final outlet identification.
  • Advise Point of Sale Material (POSM) requirements by account and quantity.
  • Prepare detailed execution guidelines for all campaign activities.
  • Track and measure national trade implementation to ensure excellence in execution during and after each campaign.
  • Monitor competitor activity and provide insights during the development phase of trade activity grids.
  • Constant communication and efficient feedback with internal and external stakeholders (Principals, Sales Teams and Suppliers).
  • Build effective working relationships with cross-functional teams and Principals

Desired Skills:

  • trade marketing
  • marketing
  • POS
  • customer marketing

About The Employer:

Our Client is South Africa's largest independent spirits group. They produce, distribute, sell, and market award-winning local and international brands. Their success comes from empowering people who seek to achieve great things. A tireless dedication to hard work, honesty and the personal touch has led to long standing and well trusted relationships with some of the most successful spirit brands in the world.

Apply Now

Integration Resourcing

About the agency

You have been using Traditional Recruitment for years and are accustomed to it, but is this method really producing the results you need within your very tight recruitment budget…? The thought of trying something new is often daunting, but when the opposition keeps snapping up limited available talent, it calls for a different approach. “What are they doing that I should be doing”, you may ask yourself. Let us assist you, we know what works! We will effortlessly integrate all your recruitment process, efficiently and professionally: Managing a detailed Research and Search process Strategising and implementing your on-line, print and social media recruitment advertising Preparation and facilitation of the interview process Handling the administrative back-end, such as response management, verification checking, reference checking and all candidate liaison We will tailor-make your recruitment process, ensuring the most effective and efficient methodology is utilised for each position. Company and Personal background: Integration Resourcing is a Recruitment and Resourcing organisation based in Cape Town. The organisation was established by Fiona Arenhold in 1987 and for the past 30 years has successfully assisted numerous companies, both within South Africa, on the African continent and the Middle East with recruiting staff at all levels. We are specialists in attracting talent through networking, head-hunting, research, press advertising, on-line advertising options, social media and other innovative methods. We attract talent within scarce skills areas, for individual appointments as well volume recruitment (graduate recruitment, store openings, new divisions, etc.). Beyond attracting talent, our screening process is highly detailed ensuring that you are presented with choice candidates that are 100% matched to your needs Integration Resourcing has been involved in executive and managerial recruitment and selection processes over the past 15 years. Assignments completed in the last 3 years include: • CEO’s: Cape Town Tourism; Cape Town WDC2014; WOSA (Wines of South Africa), CTICC, Knysna Tourism, South African Heritage Resources Agency (SAHRA), Elkanah School, Communicare, Two Oceans Marathon, Table Mountain Aerial Cableway, Granor Passi, Coega Dairy • HR Director : Johnson & Johnson; Cape Sawmills; Lonrho, ABV Brands • Learning & Development Executive: CIPLA • Operations Director: Century City Convention Centre & Hotel, Sasko; Luxottica, Capfin, Coega Dairy, MTO Forestry • General Manager: Heinz Foods, Oceana, Nal’ibali • Programme Managers: Open Society Foundation, ELMA Foundation, Nal’ibali • Legal Advisor: Pioneer Foods • Production Executive: KKI; Allwear, MARS Foods, Edward Snell, Freddy Hirsch • Technical Manager: Freddy Hirsch • Country Manager: Skynet • CFO: CT WDC 2014, C&CI (Tanzania), MTO Forestry, Abagold • NGO Sector: DG Murray Trust, Ilifa Labantwana, Medecins sans Frontiers, Embrace, All the above assignments involved a combination of headhunting and conventional recruitment (advertising etc) processes. In addition, the complex stakeholder environments with some of the roles required high levels of integrity, independence and confidentiality to be maintained. Assignments completed in recently, ie CTICC, Cape Town Tourism, CT World Design Capital 2014, and Wines of South Africa involved facilitating the interview and assessment process with Boards, where Board members were part of the interviewing and decision making process.

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