About the position
Role Purpose
To sell and place the company's liquor products with bottle stores, restaurants, bars, and hospitality venues via outbound calls, driving listings, repeat orders, and brand presence.
In plain English: pick up the phone, close deals, and keep stock moving.
Key Responsibilities
- Make outbound sales calls to bottle stores, bars, restaurants, and hospitality buyers
- Pitch the product range clearly and confidently
- Secure new product listings and trial orders
- Upsell and manage repeat orders with existing customers
- Build and maintain a call list / sales pipeline
- Capture order details accurately and hand over to operations/logistics
- Handle basic objections around pricing, stock, and brand awareness
- Always Be Closing
Main Products You'll Be Selling
- Wildebeest Brandewyn (and variants)
- Bobbejaan Herbal Liqueur
- Mamba Tequila
- Extended and Future liquor products as the portfolio expands
Target Customers
- Independent and chain bottle stores
- Bars, Pubs, and Restaurants
- Hospitality groups and small chains
Required Skills & Traits
- Confident and clear phone manner
- Comfortable selling alcohol brands (industry experience is a bonus, not a must)
- Persuasive, resilient, and not afraid of rejection
- Organised, can track calls, leads, and follow-ups
- Results-driven mindset (orders > excuses)
Experience & Requirements
- Prior sales or telesales experience preferred
- Understanding of the liquor or hospitality industry is an advantage
- Fluent in English, additional languages is a bonus
- Basic computer literacy (CRM or order capture systems a plus)
What's in it for You
- Basic salary and commission-based incentives (no salary cap)
- Skills and sales development
- Exposure into a growing brand and expanded career opportunity
***Salary - R10,000.00 + uncapped commission-based incentives (Negotiable, based on skills, experience and in relation to current package)
Desired Skills:
About The Employer:
About the Company:
a South African beverage company that manufactures and distributes premium alcoholic beverages, especially craft brandy and liqueurs. They're rooted in the Western Cape but have taken over South Africa and soon all continents across the 7 seas.
