About the position
The salesperson will be responsible for driving sales of CTI PLCs, automation modules, I/O cards, racks, power supplies, networking accessories, and related catalogue-listed automation components. The role focuses on industrial sales, building strong customer relationships, promoting catalogue products, and growing revenue within the company's automation product line.
This role is ideal for someone with technical aptitude, basic knowledge of PLCs, and strong sales drive who can translate customer needs into the correct products from a standardized catalogue.
Requirements:
- Matric / Grade 12 (minimum)
- N2-N6 Electrical or Mechatronics or Instrumentation (advantageous)
- Valid driver's licence and own transport
- 1-3 years sales experience (preferably technical, electrical, or industrial B2B)
- Experience selling electrical spares, automation components, or industrial equipment
- Familiarity with control panels, PLC modules, I/O cards, or automation software
- Basic understanding of PLCs, control systems, instrumentation, or electrical automation (training provided)
- Ability to understand catalogues, spec sheets, and module configuration tables
- Advantageous: exposure to Siemens S7, Rockwell, Schneider, or CTI products
- Sales Competencies including strong persuasive communication and interpersonal skills
- Ability to understand customer needs and propose appropriate catalogue products
- Confident phone and email communication
- Strong organisational skills and ability to manage multiple enquiries
- Strong work ethic and team collaboration.
- Self-motivated, goal-driven, and disciplined
- Fast learner, especially with technical products
- Professional, reliable, and customer-centric
Responsibilities:
Sales & Customer Development:
- Promote and sell CTI PLC products, modules, and automation accessories from the company catalogue
- Develop and maintain a strong pipeline of customers in industries such as manufacturing, mining, utilities, FMCG, packaging, and system integrators
- Proactively identify new sales leads through cold calling, online research, plant visits, and industry networking
- Manage incoming enquiries and provide accurate product recommendations from the CTI catalogue
Technical Understanding and Product Support:
- Develop a working understanding of CTI PLC architecture, products, and compatibility (including migration solutions)
- Assist clients in selecting the correct PLC modules, I/O types, communication interfaces, and accessories
- Liaise with internal technical experts to confirm compatibility, specifications, and application requirements
- Offer customers product datasheets, brochures, pricing lists, and technical materials as needed
Account Management:
- Build and maintain long-term relationships with control engineers, instrumentation technicians, integrators, and maintenance managers
- Conduct routine follow-ups with existing customers to encourage repeat orders and catalogue-based sales
- Maintain CRM (customer relationship management) records, contacts, opportunities, and activities
Sales Administration:
- Prepare quotations, sales proposals, and pricing according to company guidelines
- Process orders with accuracy and completeness
- Track deliveries, coordinate with stores/logistics, and keep customers updated on order status
- Provide monthly sales reports and pipeline updates to management
Market and Competitor Awareness:
- Monitor competitor PLC products, pricing, and catalogue offerings
- Identify opportunities for product bundling, upgrades, and cross-selling
- Provide customer feedback to internal teams to improve competitiveness
Desired Skills:
- PLC products
- Technical Sales
- Industrial B2B
- Instrumentation
- Mechatronics
- Electrical spares
- PLC modules
- Automation accessories
- CTI PLC
- Automation software
Desired Work Experience:
- 1 to 2 years Representative / Sales Consulting
Desired Qualification Level:
