About the position
The Pricing Strategy Analyst is responsible for shaping and executing the Group's data-driven pricing strategy. This includes translating commercial objectives into actionable pricing frameworks, optimising the use of pricing tools and ensuring alignment with category, merchandising and market positioning goals. The role also involves recommending a pricing policy framework tailored to each division, store format and customer profile. Through collaboration with cross-functional teams and the use of analytics, the analyst ensures that pricing decisions support customer value, competitiveness and profitability.
Reporting to the National Merchandise Executive
Duties and Responsibilities:
- Design, test and refine pricing strategies to meet revenue, margin and market share goals
- Ensure pricing logic reflects elasticity, competitive positioning and customer value perception
- Drive development of analytical methods and algorithms
- Act as the business owner of the pricing tool, managing strategic configurations and decision parameters
- Collaborate with the Pricing Data Analyst to ensure data integrity and tool performance
- Conduct scenario & impact analysis through simulations based on competitor pricing, elasticity and promotional scenarios
- Present insights and recommendations to senior leadership based on the analysis from the simulations
- Lead pricing workshops and train category managers on pricing methodologies and tool usage to build organisation-wide pricing capability
- Advise category managers with pricing recommendations, e.g., for larger scale price changes
- Partner with the Pricing Data Analyst to ensure reliable inputs/outputs; work with promotions and marketing teams to align promotional pricing with overall strategy
- Translate tool outputs into insights, track KPIs and recommend corrective actions to balance value perception and profitability
- Engage with the Group's retailers to drive adoption of central pricing recommendations; present findings and strategy recommendations to senior management and cross-functional teams.
Requirements:
- Honours degree in Economics, Business, Marketing or related field
- 5-10 years in pricing strategy, merchandising, category management or revenue management in retail/e-commerce
- Experience configuring pricing or revenue management tools
- Experience in grocery retail, FMCG or e-commerce preferred
- Exposure to pricing strategy, elasticity modelling and promotional planning
- Strategic thinking and commercial acumen
- Strong analytical and problem-solving skills
- High attention to detail and accuracy
- Excellent communication and stakeholder influencing skills
- Ability to work under pressure and manage multiple priorities
- Ability to work collaboratively with cross-functional teams
- Quality orientated and self-driven to achieve results
- Excellent skills in Sales forecasting and performance analysis
- Proficiency in Excel, SAP Retail, Tableau or other BI tools
- Advanced Excel and data modelling
- Ability to interpret sales data and market trends
- Strong understanding of pricing methodologies (elasticity-based, competitive benchmarking, promotional strategy)
- Strong understanding of pricing methodologies (e.g., elasticity-based, competitive benchmarking)
- Experience in sales forecasting, margin management and profitability analysis
Desired Skills:
- Pricing strategy
- Merchandise
- FMCG
- Food and Beverage
- Business Insights
- ecommerce
- SAP Retail
- Pricing data analysis
- Forecasting
- Data modelling
Desired Work Experience:
- 5 to 10 years FMCG
- 5 to 10 years Strategy Consulting
Desired Qualification Level:
