About the position
Looking for a creative, data-driven, and strategic Social Media Manager with a strong focus on YouTube to join our marketing team.
Requirements:
- Bachelor's degree in Marketing, Communications, Media, or a related field
- 3+ years managing YouTube channels with measurable growth (Proven experience)
- Strong understanding of YouTube algorithm, SEO, and analytics.
- Familiarity with tools such as YouTube Studio, TubeBuddy, VidIQ, and Google Analytics
- Experience creating and executing social media campaigns across platforms.
- Excellent communication, writing, and project management skills
- Ability to work with creative and technical teams to produce high-quality video content
- Knowledge of video editing tools is a plus (basic or coordination with editors)
Duties:
- YouTube Channel Management
- Develop and execute a content strategy to grow our YouTube audience and engagement
- Manage day-to-day operations of the YouTube channel: publishing, optimizing, and analyzing content
- Collaborate with video editors, graphic designers, and content creators for high-quality, engaging videos
- Conduct keyword and competitor research to improve SEO and video discoverability
- Optimize thumbnails, titles, descriptions, and tags for maximum performance
- Monitor trends and adapt content to align with what performs well on the platform
- Analyze channel performance using YouTube Analytics and report KPIs regularly
- Manage playlists, channel art, and featured content to enhance user experience
- Social Media Management (Other Platforms)
- Plan and schedule content across Facebook, Instagram, LinkedIn, and X (formerly Twitter)
- Coordinate cross-platform promotions for video content
- Monitor social media trends and respond to community engagement
Desired Skills:
- Affiliate marketing
- Influencer marketing
- LinkedIn
Employer & Job Benefits:
- Funeral cover and provident fund