About the position
A leading European provider of natural and premium pet nutrition who is seeking to open up an office in Cape Town is seeking a Social Media Manager who will lead the social media strategy, listening, and performance across all brands.
Responsibilities:
- Strategy & Planning: Translate brand priorities into comprehensive content plans (platform mix, cadence, formats, creative direction) and secure approval from Brand Leads.
- Listening & Insights: Track brand mentions, sentiment, competitor activity, and category trends. Feed insights into campaign planning and escalate potential crises to PR & Communications.
- Performance & Reporting: Report on reach, engagement, and growth. Deliver monthly metrics to the Data & Retention Manager and present performance reviews to Brand Leads and the Head of Marketing.
- Community Management: Oversee day-to-day posting, comments, and messages. Ensure consistent brand voice across channels and line-manage execution quality.
- Influencer Relations: Partner with Brand Leads to build influencer strategies. Manage end-to-end outreach, briefing, content approvals, and performance tracking.
- Production & Alignment: Commission freelance photography in coordination with the Creative Content Producer. Meet regularly with Performance Marketing to align organic and paid social strategies.
- Line Management: Direct, mentor, and review the Junior Social Media Manager, delegating community tasks and supporting their professional development.
- AI Integration
- Analyze social listening data, conduct competitor research, and synthesize trend insights.
- Draft community guidelines, response frameworks, content ideas, and caption options.
- Optimize content calendars and schedule coordination.
- Stay updated on emerging AI tools for social media management.
Minimum Requirements:
- 3+ years of experience in social media or community management (multi-brand experience preferred).
- Proven track record with social media platforms, algorithms, and social listening tools.
- Demonstrated experience using AI tools in daily social workflows.
- Degree in Marketing, Communications, or equivalent practical experience.
- What We’re Looking For
- Strategic & Data-Driven: Skillful at interpreting social metrics to uncover growth opportunities.
- Creative Communicator: Deep knowledge of platform dynamics, audience psychology, and brand voice.
- AI-Fluent: Actively integrates AI tools into daily workflows.
- People Leader: Strong management skills focused on team development and execution quality.
Benefits:
Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [Email Address Removed].com
Desired Skills:
- Social Media Manager
- Social Media Manager
- Social Media Manager
