About the position
The Social Media Content Creative Director is a visionary leader responsible for shaping and overseeing the agency creation of high-impact social media content for brands and content creators.
This role combines deep platform knowledge, strategic thinking, creative ideation and direction, and hands-on execution to deliver and direct world-class content that meets content creators and clients goals and resonates with audiences across the world. The ideal candidate is both a trendsetter and a team player with a proven track record of success in content creation, design, and creative leadership.
Key Responsibilities
Creative Strategy & Vision:
- Develop and execute a cohesive creative strategy that aligns with the content creator and brand's overall goals and values.
- Identify emerging trends, technologies, and platform innovations to keep the creator or brand at the forefront of social media innovation.
Content Creation & Oversight:
- Oversee the creation of high-quality, engaging, and shareable content (video, imagery, graphics, copy) tailored for each platform (Instagram, TikTok, YouTube, Bluesky LinkedIn, Facebook, etc.).
- Collaborate with content creators, photographers, videographers, designers, and copywriters to bring ideas to life.
Brand Storytelling & Campaign Management:
- Develop campaigns that amplify the creator or brands voice and resonate with target audiences.
- Ensure content maintains a consistent brand tone, voice, and aesthetic across platforms.
- Understand how to adapt and optimise content across platforms.
Analytics & Performance Optimization:
- Partner with the analytics team to measure content and campaign success, analyse engagement metrics, and refine strategies based on data insights.
- Utilize insights to propose creative optimisations and adapt content strategies
Team Leadership & Collaboration:
- Lead a team of designers, editors and freelance contributors.
- Foster a culture of creativity and innovation while mentoring team members to excel in their roles.
Cross-Functional Collaboration:
- Work closely with all teams to ensure social media content aligns with broader creator/ brand objectives.
- Act as the key liaison between creative teams and management.
Experience:
- 4+ years in social media, content creation, or digital marketing with a focus on creative direction.
- Proven track record of leading successful social media campaigns and building engaged online communities.
Skills & Competencies:
- Exceptional storytelling and content ideation skills.
- Strong understanding of platform-specific best practices and audience behaviours.
- Proficiency in design and video editing tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro).
- Analytical mindset with the ability to interpret performance data and translate it into actionable strategies.
Leadership & Collaboration:
- Demonstrated ability to lead and inspire creative teams.
- Excellent communication and presentation skills to articulate ideas and strategies
Education:
- Bachelors degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).
Desired Skills:
- Social Media Management
- Content Management
- content creator
- content director
Desired Work Experience:
Desired Qualification Level:
