About the position
Location: Richmond Park
Employment Type: Full-Time
Salary: R30 000 - R35 000
Job Purpose:
We're looking for a hands-on, performance-driven Social & Paid Media Specialist to lead full-funnel campaign execution across Google, Meta, and LinkedIn. This dynamic role supports two impactful brands:
- 60% focus on B2B lead generation for Aramex, targeting qualified business leads.
- 40% focus on consumer acquisition for Shop & Ship, driving growth in cross-border eCommerce.
This is a unique opportunity to work across diverse audiences and objectives, blending strategic thinking with tactical execution.
Key Responsibilities:
Social Media Management
- Develop and implement content strategies across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
- Create and schedule engaging posts, stories, and reels.
- Monitor social media channels for trends, engagement, and feedback.
- Respond to comments and messages in a timely and professional manner.
Paid Media Campaigns
- Plan and execute paid advertising campaigns on platforms like Meta (Facebook/Instagram), TikTok, and LinkedIn.
- Optimize ad creatives and targeting for maximum ROI.
- Manage budgets and monitor campaign performance.
- Conduct A/B testing and refine strategies based on analytics.
Analytics & Reporting
- Track performance metrics using tools like Meta Business Suite, Google Analytics, and LinkedIn Insights.
- Provide detailed reports and insights to stakeholders.
- Use data to inform future content and campaign strategies.
Collaboration & Strategy
- Work closely with designers, content creators, and marketing teams.
- Align social media efforts with broader marketing goals.
- Stay updated on platform changes, algorithm updates, and digital trends.
Requirements:
- 2-3 years of hands on experience running Google Ads and Meta Ads campaigns , ideally across both B2B and B2C ojectives
- Proven success in B2B lead generation and B2C customer acquisition.
- Strong knowledge of Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
- Experience with lead generation funnels and customer acqusition strategies
- Familiarity with LinkedIn ads , programmatic platforms , or mobile/app campaigns is a plus
- Attention to detail and high level of accuracy.
- Ability to work independently and meet deadlines.
Desired Skills:
- Creative
- Strategic
- Communication
Employer & Job Benefits:
