About the position
Our client based in Midrand is seeking a Shopper Marketing Manager to join their team. As a Shopper Marketing Manager, you'll drive impactful shopper-focused strategies to enhance
brand visibility, increase sales, and deliver exceptional in-store experiences. Using data analytics, collaboration, and innovative thinking, you’ll translate shopper insights into actionable marketing initiatives that align with both brand and commercial objectives.
Strategic Alignment & Campaign Development:
- Analyse shopper data monthly to identify trends, create executive summaries, and uncover growth opportunities.
- Develop shopper marketing plans tailored to insights, category trends, and channel opportunities.
- Drive actionable strategies to align brand objectives with evolving consumer behaviours.
Campaign Execution & Standards:
- Plan and execute in-store activations, events, and campaigns with a focus on timely and high-quality delivery.
- Evaluate marketing activities, providing clear recommendations for optimisation.
- Oversee procurement and regulatory compliance of activation materials while monitoring competitor activity.
Channel & Customer Engagement:
- Collaborate with sales, key accounts, and agencies to align marketing strategies with customer needs.
- Build relationships with external partners to ensure seamless campaign execution.
- Serve as a central point of contact for shopper marketing guidance and execution.
Campaign Performance & Budget Management:
- Track and report on campaign ROI, sales impact, and strategic alignment.
- Evaluate effectiveness using insights to refine future campaigns.
- Manage budgets, ensuring cost efficiency and alignment with goals
OUR IDEAL CANDIDATE:
- A passion for shopper marketing in the liquor industry with strong commercial acumen.
- Strategic thinker with excellent problem-solving and relationship-building skills.
- Organised, adaptable, and effective at managing multiple priorities.
- Strong interpersonal and communication abilities, capable of leading and influencing across teams
SKILLS & QUALIFICATIONS REQUIRED:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 5+ years of shopper marketing experience in FMCG, ideally within premium drinks or liquor.
- Expertise in key account management, channel strategy, and category management.
- Proficiency in data tools (e.g., SAP, Nielsen, QlikSense)
- Strong project management skills
Please note only shortlisted candidates will be contacted.
Desired Skills:
- innovative marketing campaigns
- Shopper Marketing
- Shopper Marketing Specialist
