About the position
Main Purpose
The role is responsible for the development and implementation of the Mobile Business strategy. The role will manage, coordinate the commercial strategy for the Mobile Business and execution of the [URL Removed] role must build a motivated, high-performing Sales, Product Management, Marketing and Customer Experience team which delivers on revenue and profitability budgets. Leads the development of end-to- end customer journey experience by deciding on standards, knowledge, skills and behaviours required to meet the expectations of the customers.
MOBILE BUSINESS STRATEGY AND PLANNING
- In conjunction with the COMPANY Executive Management Team, participates in and develops the 3 to 5-year Strategic Plan for the Mobile market
- Develop and grow the Mobile business.
- Develop, design and formulate key strategic mobile sales and sets BU directional goals and objectives.
- Increase Mobile Sales Revenue, in line with set targets
- Provide leadership on managing customers and resolve customer issues while maintaining and growing existing customer base and managing churn.
- Develop granular monthly, weekly, daily plans to ensure revenue targets are achieved for the Mobile business
- Develop customer data-driven strategies across the sales segments to build stronger relationships with our customers and higher levels of loyalty.
NEW BUSINESS, CUSTOMER AND STAKEHOLDER RELATIONSHIPS
New Business
- Develop plans to create and grow new business sales
- Negotiate and manage contracts and authorises new business contracts to increase revenue.
- Develop and oversees Customers’ acquisition plans and implementation to achieve the targets in the Sales Plan through direction to the Sales teams
Channel Management and Stakeholders Relationships
- Works with our company stakeholders on our wireless spectrum assets
- Identifies, engages and builds relationships with strategic channel stakeholders to assist in the growth and future revenue.
- Evaluates sales and channel models and their performance and directs implementation of cost effective and efficient models.
- Develops and ensures the implementation of the strategies for new channels/partners and incentive schemes
MANAGEMENT OF SALES, PRODUCT MANAGEMENT, CUSTOMER VALUE MANAGEMENT AND PRICING FUNCTIONS IN DEPARTMENT
- Lead our product and pricing evolution in the Mobile Business space
- Develop and implement pricing strategy to ensure COMPANY remain relevant & profitable in the market
- Mobile Product development & Lifecycle management
- Develop GTM strategy to support mobile product rollout & uptake
- Responsible to develop mobile & fixed wireless access Device strategy and roadmap
- Support legal, governance & complainants
STAFF DEVELOPMENT AND PERFORMANCE MANAGEMENT
- Responsible for building a team for the Mobile Business with the necessary skills & experience to deliver on performance targets
- Responsible for staff evaluation, identifies performance strengths and deficiencies, and arranges for necessary corrective action
- Manages team in line with the company’s polices and procedures
Key Decisions:
- Decides and informs on the 3–5-year strategy for the Mobile Business and its impact on the COMPANY performance
- Decides on strategic sales plan with a view to grow revenue Mobile Business
- Decides on budget allocation, measurement & reporting for Mobile Business
- Decides on customer segmentation
- Decides on Channel/Partners
- Decides on the pricing strategy for Line of business
- Decides on price setting in order to maintain price competitiveness
- Decides on acceptable margins per product / scenario
- Decides on the methodology and go to market plan for the Product line of business.
Accountable for:
- Accountable for Management of Mobile Business.
- Accountable for setting Mobile Business Revenue Targets
- Accountable for the end-to-end lifecycle management of Mobile Business customers from quote to cash and the ongoing service assurance and service maintenance; customer acquisition and retention;
- Accountable for building a team for Mobile business and the performance of the team
- Accountable Mobile Business Stakeholder Management
- Accountable for Products Profit/Loss
- Accountable for determining product value proposition, product bundles, setting customer profiles through Marketing to achieve optimal GTM
- Accountable for the management of new and existing products to successfully support the Business of COMPANY.
- Accountable to determine performance measurements and apply corrective measurement where necessary
Formal Qualifications Required
- Matric
- Relevant B.Sc. or BCom degree
- Post Graduate Degree (DESIREABLE)
Job Related Experience Required
- Proven leadership track record on executive level | +5years | Essential
- Experience in telecoms or related industries preferable | +5 years | Essential
- Senior Sales Executive Experience | +5 years | Essential
- Experience in managing and working through Channel/Partners | +5 years | Desirable
Job Related Knowledge Required
- Possesses strong analytical skills enabling complex issues to be rapidly understood and a range of potential solutions to be developed
- Extensive knowledge of the MNO & MVNO industry in SA
- Product Development
- Innovation process and Product Lifecycle management
- Broad knowledge of delivery at a cross functional level
Job Related Skills Required
- Management skills
- Sales and Negotiation skills
- Excellent analytical skills
- Communication skills – written and verbal
- Product Marketing & Management Skills
- Ability to identify, communicate and ensure implementation of the key strategies and objectives for the success of this line of business
- Creative Innovative thinking, Design Thinking, Solutions Focussed
- High degree of resourcefulness and initiative; ability to prioritise multiple tasks to meet deadlines.
- Project Management skills/ experience
- Business Analysis
Desired Skills:
- Business Strategy
- New Business Development
- Performance Management
- Product Management
- Sales Management
- Stakeholder Management
