About the position
Vacancy: Senior Marketing Specialist
Location: Bryanston/George
We are seeking a dynamic and experienced Senior Marketing Specialist to join our team. The ideal candidate will have at least 5 years of experience in marketing, with a strong background in digital marketing strategies, campaign management, and analytics. They will be responsible for developing and executing marketing plans to drive brand awareness, generate leads, and increase customer engagement.
Key Qualification and Requirements:
- Bachelor's degree (or similar) in Marketing, Communications, or related field.
- Minimum of 5 years of experience in marketing roles, with a focus on digital marketing.
- Proven track record of developing and implementing successful marketing campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Proficiency in marketing tools and software, such as Google Analytics, CRM systems, and social media management platforms.
- Experience in the financial industry is a plus.
Responsibilities:
- Develop and implement comprehensive marketing strategies to meet company objectives.
- Create and manage digital marketing campaigns across various platforms, including social media, email, and search engine marketing.
- Collaborate with cross-functional teams to execute integrated marketing campaigns and initiatives.
- Analyze marketing data and metrics to track campaign performance and identify areas for optimization.
- Conduct market research to identify trends, customer needs, and competitive insights.
- Manage relationships with external vendors, agencies, and partners to support marketing initiatives.
- Stay updated on industry trends and best practices to continuously improve marketing efforts.
- Assist in the development of marketing collateral, such as presentations, brochures, and website content.
Desired Skills:
- Marketing Specialist
- digital marketing
