About the position
Job Title: Senior Marketing Manager
Location: Sandton Area, Johannesburg North
Salary: R50,000 – R62,000 CTC per month + benefits
Industry: Automotive (Multi-Brand Dealership)
Overview:
A leading, award-winning multi-brand automotive group is seeking an experienced Senior Marketing Manager to drive strategic marketing efforts across both traditional and digital platforms. The role involves leading a dynamic team and supporting the CMO to deliver high-impact marketing campaigns that generate leads, enhance brand visibility, and improve customer engagement.
Key Responsibilities:
Marketing Strategy & Planning
- Develop and manage annual/quarterly marketing plans aligned with sales targets.
- Conduct market research and competitor analysis.
- Manage marketing budgets and report on campaign performance and ROI.
- Define KPIs and lead a performance-driven team focused on customer experience.
Traditional Marketing
- Plan and execute print, radio, outdoor and in-store marketing campaigns.
- Oversee events, promotions, showroom material, and POS displays.
- Build relationships with local media and vendors.
Digital Marketing Collaboration
- Partner with the Digital Marketing Manager to align online/offline strategies.
- Support digital campaigns including SEO, email marketing, and online reputation.
- Analyse digital performance and stay updated on trends.
CRM & Customer Engagement
- Lead CRM strategies to drive acquisition, retention, and loyalty.
- Implement targeted campaigns and customer journey automation.
- Use CRM data to inform upsell/cross-sell strategies.
Brand & Communication
- Ensure consistent brand messaging across all channels.
- Develop content, manage agencies, and oversee promotional materials.
- Coordinate with OEMs and advertising platforms.
Performance Monitoring
- Track and report on marketing KPIs.
- Provide data-driven insights for continuous improvement.
- Oversee OEM claims, scorecards, and budgets.
Requirements:
Qualifications:
- Bachelor's in Marketing, Business, or related field; Master’s is a plus.
Experience:
- 5–7 years in a senior marketing role, preferably in automotive or multi-brand retail.
- Proven track record in omni-channel campaigns and CRM implementation.
- Budget management and vendor coordination experience.
Desired Skills:
- Senior Marketing Manager
- Marketing & Brand
- Marketing Specialist
- Automotive Marketing
