About the position
We seek a dynamic and results-driven Senior Marketing Coordinator to act as the second in command to the Marketing Manager. This role is pivotal in supporting the development and execution of marketing strategies, managing day-to-day operations, and leading the marketing team in the Marketing Manager's absence. The ideal candidate is a strategic thinker with strong leadership skills, a proven track record in various marketing functions, including communications, advertising, branding, digital, and social media and the ability to drive initiatives that align with the company’s goals.
REQUIREMENTS
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in marketing, with at least 2 years in a supervisory or leadership role.
- Proven experience in developing and executing successful marketing campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication, interpersonal, and leadership skills.
- Proficiency in marketing tools and platforms (e.g., CRM, Google Analytics, social media management tools).
- Strong understanding of various digital marketing channels like social media, email marketing, SEO, and paid advertising.
- Technical knowledge of Google Ads, Facebook, TikTok and other media buying platforms will be advantageous
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- Basic graphic design knowledge to assist in creating visuals for social media and marketing materials.
- Good understanding of content marketing strategy
- Technical skills will be advantageous (content creation and editing)
- Ability to interpret data, analyze campaign performance, and make data-driven decisions.
DUTIES
- Assist the Marketing Manager in developing and implementing comprehensive marketing strategies to achieve company objectives.
- Conduct market research, analyze trends, and identify growth opportunities.
- Develop a marketing plan based on the marketing strategy.
- Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, print, etc.).
- Monitor campaign performance, analyze metrics, and prepare reports to measure ROI.
- Identify areas for improvement and implement solutions to enhance campaign effectiveness.
- Collaborate with the other departments to ensure cohesive messaging and brand consistency.
- Keyword research and optimize website content for SEO to improve organic search rankings.
- Assist in managing social media channels by scheduling content, monitoring interactions, and responding to comments/messages.
- Assist in managing paid advertising campaigns (e.g., Google Ads, Facebook Ads) to ensure they meet performance goals.
- Coordinate with external vendors, agencies, and partners to ensure timely marketing campaigns and materials delivery.
- Manage promotional events and other initiatives as part of the marketing strategy.
- Maintain inventory of support materials, ensuring all are current and accurate.
- Stay up-to-date with industry trends, emerging technologies, and best practices in marketing.
- Propose innovative ideas and strategies to enhance brand visibility and customer engagement.
- Act as a leader within the marketing team, providing guidance, mentorship, and support to team members.
- Oversee the execution of marketing campaigns, ensuring alignment with brand guidelines and strategic goals.
- Delegate tasks, monitor progress, and ensure deadlines are met in the absence of the marketing manager
Desired Skills:
- Marketing Strategy Development
- Leadership & Team Management
- Digital Marketing Proficiency
