About the position
ENVIRONMENT:
A growing international email marketing agency is looking for a Senior Email Strategist to join its globally distributed team. This is a highly client facing role suited to someone who combines strong technical email marketing expertise with excellent communication, commercial awareness and problem solving ability.
You will manage a portfolio of approximately 5 to 6 medium to large B2C clients, taking ownership of their email and SMS retention strategy while acting as a trusted strategic partner. The ideal candidate has previously worked across multiple brands simultaneously, preferably within an agency environment, and is equally comfortable analysing performance, solving technical or strategic challenges, presenting recommendations and building strong client relationships. This is not a purely technical email marketing position. The successful candidate needs to be articulate, commercially minded and confident engaging directly with clients.
DUTIES:
- Manage approximately 5 to 6 B2C client accounts across multiple brands.
- Own and develop email and SMS retention strategies aligned with each client's commercial objectives.
- Act as a strategic partner to clients, understanding their business challenges and identifying opportunities to improve retention, engagement and overall email marketing performance.
- Develop and recommend email marketing strategies based on client needs, campaign performance and customer behaviour.
- Manage multiple brands and client priorities simultaneously while maintaining a high standard of service.
- Analyse campaign and customer performance data and translate insights into clear, actionable recommendations.
- Identify problems within client email marketing programmes and develop practical solutions.
- Communicate strategies, ideas and recommendations clearly to both technical and non-technical stakeholders.
- Present confidently to clients and guide them on email marketing best practices and strategic direction.
- Build strong, long term client relationships and maintain regular communication across your portfolio.
- Work closely with internal teams to ensure strategies are executed effectively.
- Take ownership of client outcomes while working independently within a collaborative international team.
REQUIREMENTS:
- Proven experience in a Senior Email Strategist, Email Marketing Strategist, CRM Strategist, Lifecycle Marketing, Retention Marketing or similar role.
- Strong B2C email marketing experience is essential.
- Previous experience working with eCommerce and/or DTC brands.
- Demonstrable experience managing multiple brands or client accounts simultaneously, rather than solely working on one internal brand.
- Ideally experienced within an email marketing, CRM, retention, lifecycle, digital or eCommerce agency environment.
- Strong technical understanding of email marketing, retention strategy and customer lifecycle marketing.
- Experience with email and SMS marketing.
- Strong strategic thinking and the ability to move beyond campaign execution into broader client strategy.
- Excellent client facing and relationship management skills.
- Strong verbal and written communication skills with the confidence to present and explain recommendations.
- Commercially minded, with the ability to understand client goals and identify growth opportunities.
- Strong problem solving skills and the ability to work independently.
- Comfortable managing medium to large clients and balancing several priorities simultaneously.
- Must be comfortable working around US EST business hours.
Working Hours:
- The role is Monday to Friday and aligned to US EST hours.
- There is flexibility to start earlier in the day and work ahead, however you will need to remain available for client and team calls between 9:00am and 6:00pm EST.
- The company also offers Flex Fridays, with no internal or external calls scheduled on Fridays, allowing employees additional flexibility and focused working time.
Desired Skills:
