Senior Brand Manager: Milky Lane

About the position

Introduction

Senior Brand Manager

Job Grade: D2

Department: Marketing

Location: Waterfall

Employment Status: Permanent

Purpose Statement

The position of the Senior Brand Manager is responsible for the overall marketing function, strategic direction and value creation of the brand in South Africa & African markets.

Main Outputs and Responsibilities

• Develop and implement an annual Marketing Plan
• Manage the Marketing budget based on collection of Franchisee marketing royalties
• Assume accountability for all national Marketing activities above & below the line
• Management of Advertising agency & Marketing vendors
• Management of the media plan, ensuring that expenditure and Brand objectives are delivered on
• Accountability for Menu and New Product Development, building a two year innovation pipeline to meet brand objectives and ensuring accurate forecasts for promotions and new products to minimize write off costs
• Drive Menu optimisation with regards to pricing strategy and menu mix to achieve targeted average GP's and deliver value to the brand's customer base and franchisees
• Development and implementation of pricing strategies
• Responsible for Packaging development
• Management of all consumer research to gain consumer insights that drive strategic decisions
• Implementation of best practices with regards Marketing Management and project Management
• Co-ordinate and present the brand's Marketing plans at the National Franchisee Conference, National Franchise Forum meetings and Regional roadshows
• Presenting overview of the brand's Marketing to all new Franchisees
• Development & leverage of the digital and Social Media Strategy
• Interface with Product, Training, Operations, New Business & Regions
• Manage implementation of CRM strategies for the Brand, encouraging customer retention and customer loyalty
• Provide a supportive Marketing role to the Retail and African markets
• Prepare and present to EXCO, comprehensive quarterly Marketing updates
• Ensure all Regional Marketing plans and local store Marketing campaigns align with the Brand Strategy
• Ownership of the brand CI, ensuring development and implementation of Marketing collateral in line with Brand CI
• Prepare statistical analysis to assist with decision making
• Management of Public relations and sponsorships where relevant

Education and Experience

Formal Education

• A suitable tertiary qualification in Marketing, Communication or Advertising

Experience

• A minimum of 5 years' experience in FMCG or Retail or the Fast Food Industry in a similar role
• Previous franchising experience is preferable
• Leading successful teams
• Strong track record of successfully building brands
• Has successfully managed people and teams
• Management of budgets

Knowledge And Skills

• Excellent interpersonal & presentation skills.
• Ability to effectively communicate at all levels
• Financial Acumen
• Computer literate, above average PowerPoint and Excel skills
• Proactive thinking
• Multi-task orientated
• Deadline driven
• Excellent leadership ability
• Strong analytical and strategic skills
• Ability to work well under pressure
• Project management skills
• Management of budget