Senior Brand Manager

About the position

• To drive the execution of Brand and Marketing (B&M) strategies at the regional and segment level, translating central strategic direction into localized, impactful initiatives.
• While the centre focuses on strategy development, brand governance,
  and national campaigns, this role ensures the effective implementation,
  customization, and operationalization of these strategies within the
  regions.
• The role is accountable for delivering Go-To-Market (GTM) execution for
  B2C and B2B (enterprise) segments, enabling market share growth, customer engagement, and revenue generation. Additionally, the role provides hands-on leadership
  across trade marketing, sponsorships, events, media planning, PR, and
  digital marketing, ensuring all activities align with central direction while
  meeting unique regional needs and market dynamics.
• By bridging the gap between the central B&M function and regional
  execution, this role ensures regional marketing initiatives are locally
  relevant, operationally agile, and deliver measurable business impact.

Desired Skills:

• Marketing Management
• Brand Management
• People Management

About The Employer:

Our Client is a leading Telecommunications Provider