Sales Manager

About the position

This role is responsible for driving sales strategy, building retailer relationships, and ensuring strong brand engagement year-round. The Sales Manager will oversee forecasting, budgeting, and execution of customer engagement activities, while collaborating with cross-functional teams to deliver on key growth objectives.

Key Responsibilities

• Develop and lead strategic sales plans aligned with business and brand goals
• Identify and secure new business opportunities within retail and independent channels
• Collaborate with internal teams to ensure accurate forecasting and data integrity
• Drive category growth through innovation and insights-led initiatives
• Manage and report on budgets, working capital, and quarterly cash flow
• Oversee customer reporting, including retail sales and forecast tracking
• Conduct regular engagement with retailers and distributors
• Contribute to new product development to grow market share
• Lead and mentor staff through biannual performance reviews and career development plans

Requirements

• 10+ years' experience in sales and/or brand management, with executive leadership exposure
• Relevant degree in Commerce or related field
• Strong track record in the South African retail sector; apparel or footwear experience preferred
• Excellent commercial acumen and understanding of customer engagement
• Proficient in Microsoft Excel, PowerPoint, and Word
• Skilled in data-driven decision-making and sales forecasting
• Motivated, strategic, and confident in building and maintaining relationships
• Experience in managing staff and leading teams through change and growth

Desired Skills:

• Sales Strategy
• Developing Sales Strategies
• Brand Management
• Forecasting
• Budgeting
• Regional Sales
• Retail

Desired Work Experience:

• 5 to 10 years Middle / Department Management