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Kelly

Sales Executive

Kelly

  • R Undisclosed
  • Permanent Intermediate position
  • Edenburg
  • Posted 21 Apr 2026 by Kelly
  • Expires in 34 days
  • Job 2637591 - Ref 592589827510231
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About the position


Job Title: Business Development Executive (Software Sales)


Location: South Africa (with expansion into Africa)


About the Role
We are seeking a driven and results-oriented Business Development Executive to hunt for new business and grow our client base across South Africa and into the broader African market. This role is ideal for a proactive sales professional with a strong background in software sales and a passion for building relationships and closing deals.


Key Responsibilities

  • Proactively identify, research, and generate new sales leads through cold calling, email outreach, networking, referrals, social media, and market research.
  • Penetrate new markets and industries to build a consistent pipeline of qualified prospects.
  • Qualify leads by understanding client needs, decision-makers, budgets, and timelines.
  • Identify, develop, and drive sales opportunities for RubiBlue software products across South Africa and Africa.
  • Conduct follow-ups with prospective clients to accurately assess opportunities and understand business requirements.
  • Build and maintain strong relationships with prospective and existing clients.
  • Engage existing clients to identify upselling and cross-selling opportunities.
  • Collaborate with Development and Support teams to design tailored solutions aligned with client needs.
  • Develop compelling business cases and proposals to influence decision-making and close sales.
  • Prepare and deliver professional sales presentations and client visits.
  • Represent the company at networking events, conferences, and industry exhibitions.
  • Contribute to and prepare proposals and tailored client solutions.
  • Continuously refine lead generation strategies to improve conversion rates.
  • Negotiate pricing, rental agreements, and service level contracts.
  • Meet or exceed sales and pipeline targets.
  • Ensure accurate processing of signed contracts, client onboarding, and billing setup.
  • Coordinate with internal teams to ensure smooth implementation post-sale.
  • Maintain strong client relationships to enhance customer experience and retention.
  • Proactively resolve client concerns to ensure ongoing satisfaction.

Minimum Requirements

  • Grade 12 (Matric).
  • Relevant IT diploma or degree (advantageous).
  • Sales and/or Marketing diploma or degree (advantageous).
  • Proven experience in software sales is essential.

Key Competencies

  • Strong prospecting and lead generation skills
  • Excellent communication and presentation abilities
  • Negotiation and closing expertise
  • Ability to build and maintain client relationships
  • Self-motivated with a target-driven mindset
  • Strong problem-solving and solution-selling skills

Desired Skills:

  • Software
  • Financial Service
  • Insurance

Apply Now

Kelly

About the agency

We focus on the permanent recruitment of general administrative and office support personnel together with sales and service professionals for leading African firms with a particular focus on higher volume roles. With a detailed understanding of each client’s business, Kelly’s expert consultants exhibit in-depth knowledge pertaining to the industry sectors in which they recruit and consult, which include: • Contact centres • Engineering and technical • Financial Services • HR • ICT • Procurement RAPID PERSONALISED PLACEMENT SOLUTIONS – FOR US IT IS PERSONAL • For more than 50 years now, Kelly has been at the forefront of successful service delivery within the African recruitment industry. Our ability to understand and respond to market changes swiftly and powerfully enables us to consistently support our clients fulfil their recruitment needs swiftly • Our highly skilled and competent recruitment specialists have an in-depth understanding of our clients’ markets, are committed to service excellence and are passionate about connecting people with the world of work • By leveraging our scale, position, state of the art technology and unrivalled national database of candidates, Kelly has the competitive advantage in key client and candidate acquisition channels ensuring we are consistently able to give you the perfect match, fast. As an Adcorp Group firm, we are galvanised by our Group’s Purpose to enable agile, focused and skilled workforces for the future, workforces that are inclusive of people of all abilities, genders, ages and ethnicities; workforces that make a positive contribution to society. With deep, trusted and long-standing relationships with our clients and a reputation for rapid, personalised placement solutions, Kelly continues to deliver the most comprehensive and innovative recruitment service to the African market in our chosen sectors.

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