Sales Director at YUMA

About the position

Sales Director - UK Campaign (Cresta, Johannesburg)

We're scaling fast - and we need a proven sales leader who knows how to build, empower, and manage high-performing teams that deliver results.

As our new Sales Director, you'll take full ownership of our outbound sales operation - leading multiple teams, driving structure, and scaling from 10 agents to 40+. You'll create a disciplined, high-energy cold-calling environment built on skill development, performance management, and operational excellence - focused on selling the strength of our product and service, not competing on price.

This is a senior leadership role for someone who thrives in fast-paced sales cultures, combining strong administrative discipline with a passion for coaching, growth, and team success.

What you'll be doing:

• Leading, developing, and scaling the outbound sales operation (currently 10 agents, growing to 40+)
• Building and managing a high-performance cold-calling culture focused on skill growth, quality conversations, and long-term relationships
• Coaching and mentoring Sales Managers and Team Leaders to deliver consistent results
• Designing and executing structured outbound sales strategies aligned with business growth goals
• Overseeing recruitment, onboarding, and continuous training to build capable, confident sales professionals
• Managing performance dashboards, reporting, and KPIs to drive accountability and improvement
• Collaborating with leadership on forecasting, campaign direction, and operational planning
• Setting and managing departmental budgets, admin processes, and performance metrics
• Ensuring compliance, call quality, and brand standards across all teams
• Representing the South African sales division within the wider UK-focused leadership structure

What you'll bring:

• 5+ years of proven leadership experience building and managing large cold-calling teams
• Strong ability to coach, structure, and motivate teams to sell on value, not price
• Excellent administrative and organisational skills with a process-driven approach to performance management
• Technical competence to understand, demonstrate, and communicate YUMA's EPOS and software solutions confidently
• Experienced in CRM platforms such as Zoho, with a data-led approach to team oversight and pipeline control
• Strategic thinker with commercial acumen, operational discipline, and strong people leadership
• Background in managing outbound sales teams of 20+ within tech, SaaS, or payments environments
• Bonus: Experience with UK or US campaigns, EPOS, or technology sales

What's in it for you:
?? Highly competitive base salary with uncapped commission potential
?? 28 days' leave including public/bank holidays + 1 extra day per year of service
?? Free & secure on-site parking
?? The opportunity to build, scale, and lead a high-performing South African sales division selling into the UK and USA markets

Desired Skills:

• Sales
• Cold Calling
• CRM
• Sales Management
• Sales Development

Desired Work Experience:

• 2 to 5 years Executive Management / Director

About The Employer:

About YUMA

YUMA is a UK-based EPOS and payments company helping hospitality businesses grow through smart, simple, and scalable technology. From independent takeaways to multi-site restaurants, we provide award-winning solutions including point of sale systems, card payment processing, and online ordering.

We've recently expanded into South Africa to build a world-class sales and support operation. With strong leadership, ambitious growth targets, and a focus on quality and performance, we're creating one of the most exciting international sales environments in the tech sector - and we want you to lead it.