Sales Director at YUMA

About the position

Sales Director - UK Campaign (Cresta, Johannesburg)

We're scaling fast - and we need a proven sales leader who knows how to build, inspire, and drive results.

As our new Sales Director, you'll take full ownership of our outbound sales operation - leading multiple teams, shaping strategy, and driving expansion from 10 agents to 40+. You'll be responsible for creating a high-performing, value-driven cold-calling environment that consistently delivers quality conversations, strong conversions, and long-term customer relationships - focused on selling the strength of our product and service, not competing on price.

This is a senior leadership role for someone who thrives in high-performance sales cultures and knows how to scale from good to great.

What you'll be doing:

• Leading, developing, and scaling the outbound sales operation (currently 10 agents, growing to 40+)
• Building a value-based cold-calling culture focused on product quality, service, and long-term customer relationships
• Managing and mentoring Sales Managers and Team Leaders to achieve ambitious performance targets
• Designing and implementing outbound sales strategies aligned with company growth goals
• Driving recruitment, onboarding, and training to build confident, professional salespeople
• Analysing sales data and KPIs to continually improve conversion, efficiency, and ROI
• Collaborating with the leadership team on forecasting, campaign direction, and performance reporting
• Setting and managing departmental budgets and KPIs
• Overseeing compliance, call quality, and brand standards
• Representing the South African sales division within the wider leadership structure

What you'll bring:

• 5+ years of proven sales leadership experience, with a track record of building and scaling cold-calling teams
• Demonstrated ability to coach teams to sell on service and product value - not price
• Strong technical competence with the ability to understand, demonstrate, and communicate YUMA's EPOS and software solutions confidently
• Experienced and proficient in CRM systems such as Zoho, with a data-driven approach to managing performance and pipeline visibility
• Strategic thinker with commercial acumen and strong coaching ability
• Excellent leadership, communication, and stakeholder management skills
• Experience managing large outbound teams (20+), ideally within tech, SaaS, or payments
• Bonus: Experience with UK or US sales campaigns, EPOS, or technology sales

What's in it for you:

?? Highly competitive base salary with uncapped commission potential
?? 28 days' leave including public/bank holidays + 1 extra day per year of service
?? Free & secure on-site parking
?? The opportunity to build and scale a high-performing South African sales team selling into the UK and USA markets

Desired Skills:

• Sales Management
• Leadership/Management Skills
• Cold Calling
• Solution Selling
• Consultative Selling

About The Employer:

About YUMA

YUMA is a UK-based EPOS and payments company helping hospitality businesses grow through smart, simple, and scalable technology. From independent takeaways to multi-site restaurants, we provide award-winning solutions including point of sale systems, card payment processing, and online ordering.

We've recently expanded into South Africa to build a world-class sales and support operation. With strong leadership, ambitious growth targets, and a focus on quality and performance, we're creating one of the most exciting international sales environments in the tech sector - and we want you to lead it.