About the position
ENVIRONMENT:
A company dedicated to bridging the digital divide between frontline workers and everyday business processes is seeking a Sales Development Representative to help establish and shape its lead-generation function. This is not a traditional high-volume sales role; the successful candidate will focus on strategic prospecting, engaging senior enterprise stakeholders and generating high-quality opportunities that support meaningful and sustainable business growth. This opportunity is ideally suited to someone who is passionate about B2B sales, enjoys building relationships with executive decision-makers and is excited by the prospect of developing a lead-generation function from the ground up.
DUTIES:
- Design and execute targeted outbound lead generation campaigns.
- Research and identify enterprise organisations and key decision-makers.
- Engage C-suite, HR, Operations, and Digital Transformation leaders through LinkedIn, email, phone, and other channels.
- Build meaningful relationships through personalised, insight-driven outreach.
- Qualify prospects and convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs).
- Schedule high-quality Discovery Meetings for the sales team.
- Maintain accurate CRM records and pipeline reporting.
- Analyse campaign performance and continuously improve outreach effectiveness.
- Partner closely with Marketing & Customer Success teams to optimise messaging, targeting, and lead generation strategies.
REQUIREMENTS:
- Based in Cape Town.
- Minimum 3 years' experience in sales, business development, lead generation, or a similar B2B sales role.
- Proven success engaging (enterprise) decision-makers through outbound prospecting.
- Experience using AI tools to improve prospecting efficiency and campaign effectiveness.
- Strong understanding of enterprise B2B sales cycles and consultative selling.
- Ability to create and optimise ICP-led outbound campaigns.
- Experience with CRM platforms (HubSpot preferred), LinkedIn Sales Navigator, and prospecting tools.
ATTRIBUTES:
- Confident communicating with Directors, Executives, and C-suite stakeholders.
- Highly organised, self-motivated, resilient, and results-driven.
- Excellent written and verbal communication skills.
Desired Skills:
- Sales
- Development
- Representative
