Sales & marketing Manager

About the position

• Lead, coach, and manage a team of field-based sales agents operating across multiple regions.


• Set and monitor performance targets (sales volume, market growth, new customer acquisition).


• Conduct regular field visits, team meetings, and one-on-one sessions with Sales Agents.


• Review and approve weekly/monthly sales reports, ensuring accuracy and strategic alignment.


• Guide the team in identifying new business opportunities, strategic accounts, and regional priorities.


• Ensure consistent messaging, pricing, and branding across the sales function.


• Develop and implement a comprehensive marketing strategy aligned with business goals.


• Monitor and improve product branding, packaging, and marketing material.


• Oversee product launches and campaigns that support regional sales efforts.


• Support the sales team with high-level customer interactions and escalated issues.


• Deliver presentations and product updates at farmer’s days, trade shows, and stakeholder events.


• Build strategic partnerships with key clients and influencers in the industry.


• Work closely with the Technical, Operations, and Procurement teams to align supply chain, product forecasting, and customer demand.


• Ensure effective communication between Sales Agents, internal departments, and clients.


• Provide training to sales agents and customers on technical and product knowledge.


• Lead internal training sessions to ensure Sales Agents are equipped with up-to-date industry knowledge and sales techniques.


• Manage and track the marketing and sales budget, including return on marketing investment.


• Provide monthly management reports with key insights, progress to goals, and recommendations.


• Analyse sales data, customer trends, and competitor activities to inform strategy.

Skills Required

• Excellent leadership and team management skills


• Strong communication, coaching, and presentation abilities


• Analytical thinking and data-driven decision-making


• Deep customer focus and relationship-building strength


• Strong understanding of the agricultural customer environment, especially livestock and feed producers


• Conflict resolution, negotiation and strategic influence.

Minimum Requirements:

• BSc (Agric) Animal Science or similar degree


• Deep understanding of animal nutrition and the animal feed industry.


• Minimum 5 years in a marketing or sales leadership role, ideally in agriculture or animal feed sector.


• Experience managing and developing sales team is required.


• Proficient in MS Office Suite (Excel, PowerPoint, Word)


• Afrikaans and English fluency essential. 

Desired Skills:

• Sales
• Marketing
• Agriculture