About the position
Introduction
To act as the subject matter expert and operational lead for one of Pick n Pay's core retail media pillars: In-store, Digital, or Loyalty. The Retail Media Specialist plays a pivotal role in supporting campaign execution, insight delivery, performance optimisation, and innovation across their focus area, helping deliver high-impact campaigns that drive value for brands, customers, and the business.
Duties & Responsibilities
Campaign Support & Execution
Support the Retail Media Manager with campaign briefing, planning, trafficking, and reporting within your specialisation.
Own the operational detail to ensure campaigns go live accurately and on time.
Partner with GIG Retail and other execution partners to ensure seamless delivery and SLA adherence.
Expertise & Enablement
Act as the go-to expert for your area, whether it's in-store formats, digital media, or Smart Shopper activations.
Provide internal education and training to sales teams, commercial partners, and agency stakeholders.
Develop playbooks, guides, and frameworks to standardise best practice.
Data, Insight & Optimisation
Analyse campaign data and performance in your area, identifying trends and areas for improvement.
Share insights with internal and external stakeholders to influence media planning and renewals.
Use tools such as Mediametrics, DataOrbis, and PnPIQ (where relevant) to build actionable performance stories.
Innovation & Product Development
Identify opportunities to improve and innovate media products and operational processes.
Collaborate with product, data, and creative teams to launch and refine offerings.
Benchmark against market best practice to inform enhancements.
Deep knowledge of print POS, digital screens, radio, and on-shelf formats.
Understand store operations, compliance, and execution workflows.
Partner closely with GIG, Daymon, VF!, and Mediametrics.
Digital Specialist
Expert in onsite search, display, offsite (social, programmatic), and audience targeting.
Work with GIG, Mobiclicks and OSMOS digital ad tech platforms.
Monitor delivery, optimise campaigns, and drive eComm traffic/conversions.
Loyalty Specialist
Smart Shopper expert - understand points mechanics, personalised offers, and club campaigns.
Collaborate with Loyalty, Commercial, and CRM teams.
Focus on Loyalty competitions, 1P data targeting, measurement, and cross-channel
Desired Experience & Qualification
Bachelor's degree or diploma in Marketing, Advertising, Digital Media, or related field
2-4 years' experience in media planning, omnichannel campaign management, or instore POS production
Retail, agency, or FMCG experience an advantage
Strong operational and project management skills
Google Ads, Meta, or ad tech certifications (digital specialist) advantageous
Competencies
Cognitive
Analytical thinking
Attention to detail
Interpersonal
Collaboration
Customer focus
Functional
Media operations
Reporting & analytics
Communication
Clear written communication
Presentation skills
Leadership
Initiative
Solution-oriented mindset
