Product Marketing Manager

About the position

Must Haves:

B2B skills in the financial/ Banking industry
Experience in business funding and solutions
Digital finance
Ecommerce is critical
Understanding of business lending

The primary focus is on promoting Client as more than just a telecommunications company. Client Financial Services is a key acceleration unit within the Client stable, encompassing of a wide range of financial and digital products, The goal is to provide the best segmented propositions and customer experience within our digital ecosystem.

Central to our aspirations is the ability to offer an unmatched, operationally efficient, and commercially viable Client experience across all digital touchpoints. To support this vision, Client Financial Services is striving to be a best-in-class customer centric company.

The role is responsible for growing and driving revenue, sales and marketing related KPIs for the various products within the Client Financial Services stable including payments and Business lending solutions across business verticals.

This role will work closely with the Product, Analytics, Brand, Social Media, UX, Operations, and Finance within Client Financial Services teams. Outputs include implementing on GTM campaign strategies and plans to deliver on overall marketing, brand and commercial goals within the various business units.

Competencies

• Digital/ATL Media and Owned Channels:

• Proficient in managing both digital and above-the-line (ATL) media channels, ensuring cohesive and integrated marketing campaigns.

• Proven track record in achieving commercial and operational targets for the portfolio domain, including sales, revenue, profitability, and product/service adoption

• Expertise in creating and executing strategic plans aimed at gaining market share from competitors, with a focus on innovative and effective market positioning.

• Versed in audience segmentation and key messaging approach for each

Must have technical / professional qualifications:

• 3 year Business/Marketing related Degree or National Diploma essential

Desired Skills:

• Business lending
• B2B
• Business funding solutions
• Digital finance
• E - Commerce
• Marketing Strategy
• Marketing plans
• B2B Marketing Strategy

Desired Work Experience:

• 5 to 10 years