About the position
Head of Product Activation (Conversions & Operations)
Location: Remote
Reports to: Chief Executive Officer
Department: Product
Role Overview
Own and lead the operations, strategic direction and execution of product initiatives focused on user activation, conversions, engagement, and monetisation. Responsible for detailing the roadmap that drives user growth and lifetime value, collaborating cross-functionally to deliver digital experiences that resonate with users and unlock revenue growth.
- High level: this is a very hands-on operational role that has customer service at its core. This individual will be responsible for figuring out the nuances in the conversion process - i.e. abandoned carts, why people do not follow through with their orders - ironing out any bottlenecks etc. coaching and managing a call centre team of about 50. Goal = conversions and streamline the sign up/purchase process.
- Entrepreneurial spirit with a passion for customer experience and innovation and Getting Stuff Done.
Key Responsibilities
Product Strategy & Leadership
- Define and own the product roadmap for user lifecycle stages: activation, engagement, retention, and monetisation.
- Align product initiatives with commercial goals, customer insights, and broader business strategy.
- Work in partnership with Head of Acquisition growth & Marketing to ensure seamless growth ecosystem resulting in optimal MAU growth.
User Activation & Engagement
- Develop onboarding journeys and activation flows that convert signups/ registrations and acquisitions into activated, paying and engaged users.
- Identify friction points in the user journey and implement solutions to increase time-to-value.
- Drive feature development and content strategies that boost daily/weekly active users. Monetisation & Growth
- Work in collaboration with CEO and leadership team on pricing strategies, premium features, bundling, upsells, and cross-sell opportunities.
- Collaborate with marketing and data teams to launch personalised offers and campaigns.
- Evaluate and test monetisation models to maximise ARPU and customer lifetime value. Data-Driven Optimisation
- Use customer data and analytics to guide product decisions and experiments.
- Establish key metrics and KPIs to measure success across the user lifecycle.
- Continuously iterate on product features based on performance, feedback, and testing
Cross-Functional Collaboration
- Work closely with Tech, Data, Marketing, Customer Service, and commercial teams to ensure timely and impactful product delivery.
- Communicate strategy, progress, and results effectively to stakeholders and leadership.
Key Requirements
- 10+ years in product management with at least 3 years in a leadership role
- 5+ years in product management in digitally native business.
- Proven success in building and scaling digital products that drive user engagement and monetisation.
- Strong understanding of user lifecycle dynamics and growth frameworks (e.g., AARRR funnel).
- Experience with customer segmentation, A/B testing, pricing models, and user analytics platforms.
- Data-literate with a strong analytical mindset; comfort with tools like Mixpanel, Amplitude, Tableau, SQL, etc.
- Excellent communication, leadership, and stakeholder management skills.
- Entrepreneurial spirit with a passion for customer experience and innovation and Getting Stuff Done.
- Fully accountable.
Desirable
- Experience in mobile-first or app-based services.
- Familiarity with telecoms APIs, digital self-service, or embedded communications platforms.
- Exposure to international markets and localisation strategies.
What We Offer
- Remote working options
- An opportunity to shape the future of a fast-scaling digital telco
- A passionate, collaborative, and forward-thinking culture
Desired Skills:
- Product Strategy
- Product Development
- user activation
- Go-to-Market
- Product Management
Desired Work Experience:
- More than 10 years Product Management
Desired Qualification Level:
About The Employer:
Mobile Virtual Network Operator
