About the position
Purpose
Proactive commercial data analysis, synthesis into insights & advisory to optimise profitable Category growth. Specifically, analyse and model the commercial impact and profitability of proposed pricing and value delivery projects in order to advise and equip the category teams to define and execute against the Foods pricing strategy. As an integral member of both the Central Trade Optimisation and Category matrix teams, you will be a custodian for data inputs to the Foods Pricing Strategy and the single point of contact for pricing, customer and market data and insights to and from the Category teams. To ensure all decisions make commercial sense, you will have a solid understanding of our products and our business. Work across all areas of the Foods business to ensure that all aspects of the pricing strategy are understood, documented and modelled correctly.
Responsibilities
- Advise and equip buying teams to leverage pricing, market and customer analytics to shift customer perception on Price and grow their categories.
- Integrate Price and market share analytics into the Foods Category Assessment Process
- Integrate Price and market share analytics into the Foods Value Delivery Process.
- Track Price execution and report against defined commercial case/s for category or food-wide Pricing shifts.
- Work closely with the Value Delivery, Category Assessment and Buying teams to build and track commercial cases, in support of Price, Category Assessment and Value Delivery initiatives.
- Build capabilities of buying and matrix teams to leverage pricing and promotions tools and methodologies.
- Competitor tracking, analysis and reporting (NPD, Market share, Customer insights, Promo and Pricing strategy).
- Advance the development of analytical methods, commercial reporting and advisory capabilities within our Foods Business, building this critical strategic capability to position us for sustainable future growth.
- Develop and sustain mutually beneficial stakeholder relationships.
Key Competencies
- Bachelor's degree in business, Economics, or Mathematics, or equivalent educational qualification
- Minimum 5 years Data analysis experience
- Minimum 5 years Retail and/or FMCG experience
- High degree of commercial awareness and is able to make the links between product quality, pricing, profit and customer value.
- Highly numerate and structured with a strong analytical mind.
- Ability to shape creative, tactical and practical solutions to complex problems.
- Able to analyse complex data, select and shape a story leveraging key data insights to create a Commercially sound case for change, in order to make recommendations that support the Foods Price strategy, minimise risk, drive profitable growth and financial KPI's.
- Able to work to demanding timescales whilst maintaining high standards.
- Advanced Excel skills with demonstrated experience in financial modelling.
- Able to liaise at all levels to proactively resolve issues and contribute positively to working together to achieve desired outcomes.
- The ability to understand retail market share data and translate this with trends into creative business strategies that are customer centric.
- Experience working within a client delivery and matrix team structure advantageous.
- Qliksense experience beneficial
- Pricing and Commercial specialist experience beneficial
- Advanced MS suite proficiency - Microsoft ppt. and Excel
Desired Skills:
- data
- analysis
- pricing
- modeling
Desired Qualification Level:
