About the position
KWV a renowned South African brand and industry leader in the production of world-class wines, and other spirits a vacancy for a Portfolio Brand Manager Marketing: Winebased in Paarl.
- Reporting to:Executive: Marketing Wine
- Division: Marketing Wine
Purpose: To develop and execute brand plans and marketing activities that build consumer demand, deliver commercial results, and establish, position and grow KWV's premium wine portfolio.
Minimum Requirements:
- A relevant tertiary qualification/degree in Marketing, Brand Management or related field
- 5 - 8 years' experience in brand management within the FMCG industry (essential)
- Proven experience managing FMCG brands (alcoholic beverage advantageous)
- Interest in wine and enthusiasm to grow category knowledge (formal wine education like WSET an advantage but not a requirement)
- Strong commercial and financial acumen with hands-on experience managing brand P&Ls, driving margin delivery, optimizing COGS, and managing A&P budgets
- Ability to generate actionable insights through hands on analysis of data, market information and brand performance
- Valid driver's license and own reliable transport
- Willingness and ability to travel for business locally
Skills and knowledge required:
- Creatively driven, with the ability to shape and progress brand ideas.
- Sound commercial and financial acumen, linking brand performance to sales growth and sustainable margin delivery.
- Confident navigating and interpreting performance dashboards and financial reports to drive decision-making.
- Solid grasp of market, category and on- and off-trade dynamics, with the ability to recommend effective in-store activations and mechanics.
- Proven ability to lead innovation projects (from concept to launch) including developing a business case, pricing, packaging, and go-to-market planning.
- Knowledge of social and digital media platforms, content performance metrics and best practices.
- Consumer focused, with a strong interest in understanding evolving wine consumption occasions and category trends.
- Well organized and able to manage several priorities and deadlines independently, with strong time management skills.
- Willingness to learn, with a proactive, self-driven approach and the confidence to take ownership.
- Strong communication skills in English, both written and verbal.
Job summary:
- Define brand objectives and lead the development and execution of consumer focused brand plans for the wine brands in your portfolio, translating these into clear communication, innovation and activation plans.
- Contribute to the refinement and delivery of long-term portfolio strategy alongside the Marketing Executive.
- Build and strengthen brand equity through clear, differentiated positioning and consistent execution across consumer touchpoints.
- Contribute to the development and management of price hierarchies, pack and portfolio ladders, and market-specific positioning.
- Monitor and interpret consumer trends and perceptions to inform brand decisions.
- Provide monthly internal reports on brand/category performance.
- Track key competitors and measure performance (share, pricing, marketing activities, innovations) to identify opportunities.
- Lead innovation projects from concept through to launch, ensuring commercial viability and brand alignment.
- Oversee brand financials, including P&L tracking, A&P budget management, inventory planning, and COGS efficiency.
- Analyze brand performance data to deliver actionable recommendations and achieve volume, revenue, and profit targets.
- Drive brand equity growth through compelling positioning, storytelling, and consistent execution across all touchpoints.
- Collaborate with customer marketing, local/international commercial teams and distributors to ensure focused activity and alignment on brand strategies.
- Ensure effective management and evaluation of ROI on A&P investment.
Preference will be given to suitably qualified candidates from under-represented groups aligned with our Employment Equity Plan
Should you not hear from us within one month of the closing date of the advert, kindly regard your application to have been unsuccessful.
Please note that any personal information that you shared will be used for the purposes of applying for a role with KWV as advertised above. This information may be shared with authorized Warshay Investments (Pty) Ltd ("KWV") representatives (internal and contracted external parties) as required. Should you have any questions related to how we process your personal information, please refer to the privacy policy.
Desired Skills:
