Platform API Engineer

About the position

Key Responsibilities

• Build and configure customer journeys and campaigns within Salesforce Marketing Cloud.
• Translate approved campaign requirements into functional campaign journeys with accurate logic, sequencing, and scheduling.
• Execute campaigns across multiple channels including Email, SMS, and Push Notifications.
• Implement audience segmentation, suppression rules, splits, and targeting requirements.
• Build and format campaign communications using approved templates and content.
• Perform quality assurance, testing, and validation to ensure campaigns are delivered accurately and with minimal defects.
• Ensure campaign execution aligns with business requirements, timelines, and governance standards.
• Manage multiple campaign builds simultaneously while maintaining a high level of accuracy and attention to detail.

Desired Skills:

• Salesforce Marketing Cloud
• Experience owning
• Managing campaign execution activities