About the position
An established and premium FMCG brand is looking for a driven and well-connected On-Trade Sales Executive to take ownership of a key Cape Town territory.
This is a field-based role suited to someone who understands the on-trade environment and knows how to build strong relationships across bars, restaurants, and hospitality venues. You’ll be responsible for driving sales, increasing brand visibility, and executing impactful in-venue activations.
Territory Coverage:
Southern Suburbs (Rondebosch through to Simon’s Town) and West Coast (Observatory, Century City through to Melkbosstrand)
Key Responsibilities
- Drive sales growth and increase market share within the on-trade channel
- Build, manage, and grow relationships with key accounts
- Identify and unlock new business opportunities within your territory
- Increase brand visibility, placements, and menu listings
- Negotiate pouring rights and in-venue agreements
- Plan and execute promotions, activations, and campaigns
- Monitor competitor activity and respond proactively
- Manage assets within accounts and ensure brand standards are upheld
- Analyse sales performance and track key KPIs
Minimum Requirements
- Minimum 3 years’ FMCG sales experience
- Strong on-trade exposure (bars, restaurants, hotels, nightlife venues)
- Experience within the liquor or premium brands space highly advantageous
- Proven track record in field sales and relationship management
- Valid driver’s licence and own reliable vehicle
- Willingness to travel daily within the territory
What We’re Looking For
- Strong understanding of the Cape Town on-trade market
- Existing relationships within the hospitality industry (advantageous)
- Confident negotiator with a commercial mindset
- Able to work independently and manage a territory effectively
- Comfortable with reporting, planning, and performance tracking
- Professional, well-presented, and a strong brand ambassador
Behavioural Fit
- High energy, resilient, and self-motivated
- Results-driven with a proactive approach
- Highly organised with strong attention to detail
- Disciplined and accountable in a field-based role
- Flexible and willing to work evenings and weekends when required
Important Note
This role requires strong on-trade experience. Candidates without exposure to bars, restaurants, or hospitality environments will not be considered.
Why This Role
- Opportunity to work within a premium, fast-moving brand environment
- High-impact, relationship-driven role
- Autonomy to manage and grow your own territory
Desired Skills:
- Business Development
- Negotiation
- Relationship Management
Employer & Job Benefits:
- Medical Aid Contribution
- Provident Fund Contribution
- Performance Bonuses
- Mobile Phone Allowance
- Fuel Allowance
- Incentive
