About the position
Package & Remuneration
JOB DESCRIPTION
Key Responsibilities:
CRM:
- Strategy Implementation: Execute the CRM strategy to enhance customer engagement, retention, and loyalty.
- Campaign Management: Develop and manage email marketing campaigns, including segmentation, testing, execution, and analytics.
- Performance Reporting: Regularly report on CRM activities and outcomes, identifying areas for improvement and recommending strategies to enhance effectiveness.
- Collaboration: Work closely with the marketing and Merchant teams to ensure CRM strategies align with broader business goals.
Site Merchandising:
- Working closely with the Digital Marketing Team and Bash Partners to measure and direct on-site traffic to feature categories and product ranges that ensures continuous visibility of all Product Categories
- Optimise and work together with Bash partners to continuously improve the integrity of navigation on site, app navigation and search optimisation.
- Measure and improve the performance of all site merchandising assets, including landing pages and CMS tools, by evaluating the performance of each merchandising initiative and deployment.
- Launch new strategic themes and merchandising assets including seasonal landing pages and anchor promotions.
Paid Media:
- Campaign Management: strategize & manage paid campaigns across various platforms including Google Ads, Facebook, Instagram, with the guidance and support of the online trading manager
- Budget Oversight: Monitor and manage budgets for paid campaigns to ensure cost-effective use of resources while achieving targeted returns on investment.
- Performance Analysis: Regularly analyze and report on the performance of paid campaigns, identifying trends, and making data-driven adjustments to strategies.
Qualifications and Experience:
- 1-2 year qualification + digital qualification or 3 year relevant qualification.
- At least 2 - 3 years eCommerce experience
Skills:
- High degree of numeracy and analytical, detailed, systematic and strategic approach to work
- Computer literacy (MS Office suite and intermediate excel) and some experience of CMS (Content Management System),
- Understanding of HTML Codes
- Strong potential for business acumen and merchant thinking
- Good organizational and interpersonal skills
- Excellent communication and negotiation skills
- Comfortable with the use of and ability to learn new digital technologies
- Ability to understand web analytics, tracking and reporting
- A resourceful and can-do attitude to all eventualities
Behaviours:
- Business Insight - applies market and business insights in order to drive organisational objectives
- Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
- Customer Focus - understands, anticipates, and meets the needs and expectations of customers
- Decision Quality - consistently makes timely, well-rounded and informed decisions
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- Optimizes Work Processes - assesses and improves the efficiency, effectiveness, and quality of various work processes
- Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
ABOUT US
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.
We're the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?
ABOUT THE TEAM
Join the Markham Movement! Dive into a world where style meets passion. At Markham, we offer the latest in smart and casual wear, from trendy footwear to must-have accessories and captivating fragrances. Our stores are vibrant hubs of youthful energy, dedicated to helping you discover the perfect look that speaks to your unique style. Be part of a brand that lives and breathes fashion - where every day is an opportunity to express yourself. Step into Markham and make your mark!
