About the position
Job Title: National Sales Manager
Department: Sales
Location: South Africa (National)
Employment Type: Permanent
Closing Date: 13 August 2026
About Us
Stratogo is a professional recruitment and workforce solutions company specializing in sourcing and placing top talent across various industries.
Our client, a leading FMCG manufacturer, is seeking an experienced and results-driven National Sales Manager to lead and direct a high-performing national sales team. Reporting to the Group Executive: Marketing, Sales and Export, the successful candidate will be responsible for driving national sales strategy, commercial growth, profitability, customer relationships, and overall sales performance across the business.
This is an exciting executive-level opportunity for a strategic sales leader with a proven track record in FMCG sales management.
Key Responsibilities
National Sales Strategy & Business Growth
- Develop and implement national sales strategies to achieve revenue, profitability, and market share objectives.
- Create and execute short, medium, and long-term sales plans aligned with business strategy.
- Identify new business opportunities, routes to market, and market expansion initiatives.
- Monitor competitor activity and market trends to maintain a competitive advantage.
- Drive customer retention and new business acquisition across all regions.
Leadership & Sales Team Management
- Lead, coach, mentor, and develop a high-performing national sales team.
- Drive a culture of accountability, performance, and continuous improvement.
- Manage recruitment, onboarding, training, succession planning, and performance management.
- Conduct quarterly regional sales reviews and strategy meetings.
- Ensure KPIs and performance agreements are implemented and achieved across all sales teams.
Commercial & Financial Management
- Develop annual sales budgets and volume forecasts.
- Monitor sales performance, profitability, and margins against budget.
- Analyse pricing strategies, market trends, and commercial opportunities.
- Manage departmental expenditure and ensure effective budget control.
- Conduct P&L analysis and provide recommendations to improve profitability.
- Evaluate product performance and recommend product range improvements and rationalisation.
Customer & Stakeholder Management
- Build and maintain strategic relationships with key customers, distributors, and stakeholders.
- Act as a brand ambassador and represent the business at exhibitions, trade shows, and customer engagements.
- Manage key account relationships and support commercial negotiations.
- Act as the escalation point for customer concerns and ensure effective resolution.
Sales Operations & Performance
- Monitor national sales activities and ensure execution of business plans.
- Prepare monthly forecasts and sales performance reports.
- Support marketing initiatives and new product development projects.
- Review pricing structures and agency commission agreements.
- Ensure sales teams execute promotional activities and commercial initiatives effectively.
Cross-functional Collaboration
- Work closely with Marketing, Finance, Logistics, Operations, and Key Account teams.
- Support annual budgeting and forecasting processes.
- Liaise with manufacturing facilities and regional management to ensure alignment between operations and sales objectives.
- Drive collaboration across departments to achieve business goals.
Minimum Requirements
- Grade 12 (Matric).
- University Degree in Sales, Marketing, Commerce, Business Management, or a related field.
- Minimum 8 years' management experience in a senior sales leadership role.
- Proven experience within the FMCG sector is essential.
- Strong commercial and financial acumen.
- Experience with P&L formulation and financial analysis.
- Advanced Microsoft Office proficiency with strong Excel skills.
- Excellent leadership, coaching, and people management abilities.
- Outstanding organisational and time management skills.
- Strong negotiation, presentation, and communication skills.
- Ability to work under pressure and meet demanding deadlines.
- Valid driver's licence and willingness to travel nationally.
Skills & Competencies
- National Sales Management
- FMCG Sales Leadership
- Business Development
- Strategic Sales Planning
- Commercial Acumen
- Budget & Financial Management
- P&L Analysis
- Forecasting & Sales Analytics
- Key Account Management
- Customer Relationship Management
- Market Analysis
- Product Portfolio Management
- Leadership & Team Development
- Negotiation Skills
- Presentation Skills
- Communication & Stakeholder Management
- Decision Making
- Strategic Thinking
- Problem Solving
What is on Offer
- Competitive market-related remuneration package.
- Executive leadership opportunity within a leading FMCG organisation.
- Opportunity to influence national sales strategy and business growth.
- Exposure to executive-level decision-making and strategic projects.
- Career growth within a high-performance environment.
How to Apply
Send CV: [Email Address Removed]
Please ensure the job title "National Sales Manager" is reflected in the subject line of your email application.
Please note: Only candidates with extensive FMCG sales leadership experience at a national level will be considered.
Note: If you do not receive a response within three weeks of submitting your application, kindly consider your application unsuccessful.
We are committed to locating the ideal job for you, so we kindly advise against paying for this service. There are no costs associated with securing employment with us.
Desired Skills:
- National Sales
- FMCG
- Manufacturing
