National Sales Manager at Asco

About the position

MAIN PURPOSE: To strategically manage the National Sales function to achieve organisational objectives and create and sustain a profitable environment

Key Responsibilities include but are not limited to;

• Sales Performance & Strategy
• Drive a high-performance, sales-focused culture across the organisation.
• Identify sales opportunities and weaknesses; develop and implement strategies for growth.
• Create and execute actionable sales plans to achieve or exceed national sales targets.
• Monitor sales trends and adjust strategies to capitalize on market dynamics.
• People & Performance Management
• Lead the recruitment, selection, and onboarding of high-performing team members.
• Manage employee performance through structured performance processes (PPPS).
• Implement effective succession planning to ensure leadership continuity.
• Drive training and development initiatives to enhance team capability.
• Promote and manage Employment Equity in line with company policies.
• Develop and execute strategies for employee retention and engagement.
• Oversee employee relations and ensure compliance with labour laws and internal policies.
• Client Relationship & Account Management
• Ensure strong, ongoing relationships with key clients, reflected through positive 360° feedback.
• Develop and implement tailored contact strategies and account-specific business plans.
• Align business plans with client needs and market trends.
• Maintain regular client engagement and foster strong relationships with store personnel.
• Proactively address client concerns and resolve issues efficiently.
• Follow structured call cycles and maximize in-person engagements wherever possible.
• Operational Excellence
• Implement and monitor execution of business strategy at a national level.
• Ensure service delivery levels meet agreed standards and KPIs.
• Execute successful campaigns and special projects aligned to sales goals.
• Ensure 100% compliance with callage vs call cycle metrics.
• Monitor and enforce in-store Point of Purchase (POP) standards.
• Analyse market trends and client development; share actionable insights with stakeholders.
• Ensure accurate and effective call cycle planning and execution.
• Address exceptions or discrepancies by initiating corrective action.
• Align operations with labour regulations, principal agreements, and company policies.
• Oversee the communication and compliance of POP standards within the sales team.
• Financial Management
• Develop and manage the national sales expense budget.
• Monitor financial performance to ensure adherence to budget and ROI on sales initiatives.

Recruitment Profile
Educational Requirements

• Relevant tertiary qualification in Business Management or a related field is preferred.

Experience

• Minimum 5 years of general management experience, with at least 3 years in a senior operations or national sales leadership role.

Core Competencies
Essential

• Deciding and Initiating Action
• Analytical Thinking
• Innovation and Creativity
• Strategic Planning
• Operational Planning and Execution
• Goal Orientation
• Commercial Acumen
• Leadership and Team Management
• Adaptability and Change Management

Desirable

• Technical Expertise
• Results-Driven
• Customer-Centric Approach

Desired Skills:

• Sales
• Regional Sales
• Area Sales
• Sales team management
• Sales Strategy
• Sales Development

About The Employer:

ASCO is committed to providing a workplace free from discrimination or harassment. We expect every member of the ASCO community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included, and is afforded the respect and dignity they deserve.