Marketing Specialist

About the position

Marketing SpecialistJohannesburgPermanent Reports to - Marketing and Communications ManagerOverview:The incumbent will drive brand growth and market impact through insight led Go-To-Market strategies and integrated multi-channel campaigns. The role will focus on developing targeted marketing plans, optimising digital performance and delivering compelling content that builds awareness and demand. Furthermore, manage stakeholders and partner marketing initiatives to ensure strong brand governance as well as oversee budget efficiency and compliance. This position offers the opportunity to shape marketing excellence and deliver measurable outcomes in a dynamic and high-performing environment. Responsibilities:Strategic Marketing Management/Go-to-Market

• Develop annual marketing plans to drive awareness and uptake of Business Unit offerings (national and regional), with clear segment plays for Black Industrialists, Women, Youth and local communities.
• Build B2B go-to-market programmes (value propositions, messaging, collateral) that support pipeline development, partner engagement and enterprise customers.
• Own the brand architecture and positioning; ensure alignment across regions and all touchpoints.

Digital, Performance & Social Media - Implement and continuously optimise a Digital Marketing Framework covering website/SEO, paid search, paid social, retargeting, display, and marketing automation; define full-funnel KPIs (reach ? engagement ? leads ? conversions).- Lead an always-on social media marketing programme (LinkedIn, Facebook, X, Instagram, WhatsApp Business) with an editorial calendar, community management standards, dark-post testing, and executive visibility.- Stand up analytics and dashboards (e.g., GA4 and platform analytics) to track CTR, CPL, MQL/SQL quality, and campaign ROI; publish monthly/quarterly performance reports.

Content & Thought Leadership - Build a measurable content marketing engine: case studies (investee stories), sector briefs, webinars, white papers, and toolkits that support BU objectives and B2B buyer journeys.- Create storytelling tactics that humanise impact and demonstrate outcomes (jobs created, industrial capability, localisation).- Partner with PR for amplification, while keeping marketing's focus on demand, pipeline and brand equity (PR to lead media relations).

1. Stakeholder & Partner Marketing
2. Execute partner and ecosystem campaigns with DFIs, industry bodies, and strategic partners; enable regions with co-branded toolkits and playbooks.
3. Manage agency and supplier relationships; ensure delivery to brief, timelines and SLAs, with equitable utilisation vs budget.

Brand Governance & Collateral - Oversee design, development, proofing, approvals and production of brand assets; enforce brand governance and CI adherence across all providers and internal teams.

Insights, Monitoring & Evaluation - Deploy best-practice measurement to track market share, awareness, consideration, adoption, and campaign efficiency; produce post-campaign reviews and quarterly M&E scorecards.

Financial Management - Own the marketing budget; forecast, track, and report spend; ensure compliant procurement (quotes, POs, invoices, memos) and value-for-money outcomes.

Experience & Skills Required:- Five to eight (5-8) years of Financial Services marketing experience required- At least five (5) years consumer/services brand marketing experience, at least two years at Brand Manager level- Experience in crafting marketing propositions and understanding of segment strategies- Experience in the development and execution of Go-To-Market plans against a multi-channel strategy- Experience in partnering with agencies to develop Integrated Marketing Communications activities- Understanding of performance marketing and conversation rate optimisation (SEO/SEM, paid social, CRO, lead gen, marketing automation)- Experience in a supervisory capacity and leading project teams- Experience in compiling and managing budgets- Business acumen

Qualifications Required:- Relevant BCom / BA Marketing degree/Advanced Diploma with marketing / brand management / advertising as majors- Honours degree or higher in marketing/branding/advertising is preferable- Knowledge in business principles, strategy development and creative communication will be an added advantage

Please Note: Should you note receive feedback within 3 months, please consider your application as unsuccessful.

Desired Skills:

• Marketing and Communications
• marketing specialist
• financial services marketing experience
• brand marketing
• brand manager
• marketing propositions
• segment strategies
• multi chanel strategy
• development and execution of go to market plans
• partnering with agencies
• develop integrated marketing communications activities
• performance marketing
• conversation rate optimisation
• SEO and SEM and paid social and
• CRO and lead gen and marketing automation
• managing and leading project teams
• Budgets
• Business Acumen
• marketing qualifications
• knowledge in business principles and strategy development and creative communication
• strategic marketing management
• Digital Marketing
• Social Media
• content and thought leadership
• B2B buyer
• create storytelling
• PR
• Public Relations
• lead media relations
• partner marketing
• CI
• corporate identity
• brand governance and collateral
• oversee design
• m&e
• track market share
• manage budget

Desired Work Experience:

• 5 to 10 years Investments, Insurance & Assurance

Desired Qualification Level:

• Degree

About The Employer:

financial sector

Employer & Job Benefits:

• Medical Aid
• Provident Fund