Marketing Specialist
Manpower SA (Pty) Ltd.
- R Undisclosed
- Permanent Senior position
-
South Africa
- Posted 04 Sep 2025 by Manpower SA (Pty) Ltd.
- Expires in 27 days
-
Job 2621413 - Ref CPT003182
About the position
Join a passionate team that's transforming the automotive industry through innovation, technology, and game-changing customer experiences. This role offers the unique opportunity to reshape how consumers perceive and engage with pre-owned vehicle brands in a competitive marketplace.
What You'll Do
Strategic Brand Enhancement
- Conduct comprehensive analysis of existing brand presence across multiple digital platforms
- Develop and execute repositioning strategies to outsell and outsmart competitors
- Enhance brand visibility across websites, social media platforms, and dealer networks
Digital Marketing Excellence
- Create and manage high-converting lead generation campaigns across social platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube)
- Optimize presence on key dealer platforms (automotive marketplaces and classified sites)
- Drive measurable increases in qualified leads and sales conversions
Performance Management
- Monitor and analyze lead performance against targets
- Manage marketing budgets with a focus on maximizing ROI
- Implement data-driven strategies for continuous improvement
Brand Activation & Events
- Plan and execute onsite activities and brand activations
- Position pre-owned brands as the destination of choice for discerning customers
- Leverage parent company credibility to strengthen brand trust and recognition
What We're Looking For
Essential Skills & Experience
- Proven experience in automotive marketing or related B2C industries
- Relevant qualification
- Strong background in digital marketing and lead generation campaigns
- Expertise in social media marketing across multiple platforms
- Experience with automotive dealer platforms and classified advertising
- Analytics-driven mindset with ability to interpret performance data
- Budget management and ROI optimization experience
- Stay current with design trends and tools (Adobe Creative Suite proficiency required)
Desired Qualities
- Energy & Drive: Passionate about cars, technology, and exceptional customer experiences
- Operational Excellence: Detail-oriented with strong project management skills
- Creativity: Innovative thinking to differentiate brands in competitive markets
- Analytics Expertise: Data-driven decision making and performance optimization
- Strategic Vision: Ability to connect brand strategy with parent company credibility
Please note that only shortlisted candidates will be contacted
Desired Skills:
- Adobe Creative Suite
- Digital Marketing
- Marketing Specialist
Manpower SA (Pty) Ltd.
About the agency
Manpower is the world's leader in employment and staffing services, with offices in over 80 different countries and territories providing individual service to 2.5 million employees world-wide.
Manpower can help your company anticipate and benefit from the changes happening now and next, in the contemporary world of work. Over 60 years of experience in staffing and recruitment, training, HR Services, outsourcing and consulting for all industries skills and levels.
Our focus is to meet your widest range of skill requirements. Our commitment is to continuous service improvement through development and technology.
We want you to know you will have the skills you need, today and in the future.
Our staffing solutions across various disciplines include:
Temporary / Contract and Project Staffing
Our propriety skill assessments enable us to confirm our people's software knowledge, practical abilities and quality attitude across the widest range of work profiles
Permanent Recruitment
Call Centre Staffing
Our proprietary teleskill assessment identifies the skills required for the widest range of inbound and outbound work, from basic helpdesk operations to telephone marketing and telesales.
Outsourcing Staffing Solutions
Manpower provides Wage Master as a customized solution to clients who have various staffing requirements. The client chooses the employees and determines their remuneration package.
Manpower then assumes employer responsibility for all HR issues and provides a payrolling service. Manpower can establish an office on your premises with a supervisor and staff to manage part or your entire workforce.
We continue to seek ways to further refine our system, to improve our level of response and to give you the highest quality possible. Our goal is not just to meet your expectations ... but to exceed them.
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