About the position
We are seeking a dynamic and innovative Marketing Specialist to lead and execute high-impact marketing initiatives that drive brand awareness, lead generation, and business growth. This role will focus on strategic planning and hands-on implementation of digital, content, and campaign marketing, while collaborating closely with cross-functional teams including sales, technical, and executive leadership.
Key Responsibilities
Develop, implement, and manage integrated marketing campaigns across digital, social, and traditional channels
Create and curate compelling content for various platforms including social media, blogs, email marketing, and video
Manage and optimize the CRM and marketing automation systems to support lead nurturing and retention strategies
Track, analyze, and report on the performance of marketing campaigns using tools such as Google Analytics, Ads, SEO tools, and social media insights
Maintain and evolve the brand’s visual identity, ensuring consistency across all collateral and communications
Plan and coordinate corporate events, product launches, internal communications, and community initiatives
Oversee relationships with external vendors, creative partners, and co-marketing stakeholders to ensure timely delivery and budget alignment
Requirements
Diploma or Degree in Marketing, Communications, or a related field
Minimum 3 years' experience in a similar marketing role, preferably in a fast-paced environment
Proven ability to write and develop engaging marketing content across formats and channels
Strong project management skills with the ability to multitask and meet deadlines
Proficient in marketing tools including Canva, Adobe Creative Suite, WordPress, and Mailchimp
Solid understanding of Google Ads, SEO, Google Analytics, and Meta Business Suite
Preferred Skills
Graphic design and video editing capabilities
Familiarity with AI-driven marketing tools and automation platforms
Experience in B2B, tech, IT, or telecommunications sectors
This role is ideal for a results-driven, tech-savvy marketer who thrives in a collaborative, high-growth environment and is eager to bring fresh ideas to life.
Desired Skills:
- Marketing
- Coordinator
- Design
