About the position
Our client within the financial sector, with a national footprint, has a Marketing Specialist position available. Your:
Formal Education:
- Bachelor’s degree in marketing, Communications, or a related field.
Experience:
- Minimum of 7 years’ experience in thought leadership / influencer marketing or social media management, ideally within the financial services industry.
- Experience managing budgets, contracts, and campaigns.
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel), Adobe Suite will be advantageous.
- Experience in planning and execution.
- Experience in planning branding strategies, advertising campaigns, and successful public relations efforts.
Language Requirements:
Knowledge:
- Deep understanding of audience segmentation, especially the South African financial demographics.
- Strong grasp of influencer / thought leadership positioning, earned media, and native influencer / thought leadership techniques.
- Demonstrated ability to build personal brands into scalable influencer / thought leadership platforms.
- Strong understanding of social media platforms and influencer / thought leadership trends.
- Knowledge of competitors.
- Experience in the financial services industry, also with compliance-sensitive communication.
- Ability to simultaneously manage several projects.
- A keen understanding of South African demographics and media trends.
will enable you to:
Processes:
- Develop and implement influencer / thought leadership marketing strategies across different marketing channels to achieve the Group’s brand objectives that ultimately contribute to revenue generation.
- Manage personal brands and outputs of influencers and thought leaders.
- Plan and oversee influence-driven events that align with the Group’s marketing objectives.
- Execute innovative campaigns that align with the Group’s overall marketing goals and values.
- Ensure influencer / thought leadership content adheres to the Group’s brand guidelines and values by overseeing the creation of their content.
- Manage the influencer’s diary and media schedule.
- Align campaigns with advisor-led initiatives of sales specialists.
- Coordinate with legal and compliance teams to ensure campaigns meet all regulatory requirements.
- Monitor campaign performance metrics, including engagement, reach, and ROI, and provide actionable insights for optimisation.
People:
- Build and maintain strong relationships with influencers / thought leaders, agencies, and thought leaders relevant to teg Group.
- Act as the primary liaison between influencers / thought leaders and the Group to provide guidance, feedback, and support.
- Collaborate with internal teams, amongst others the sales and marketing teams, to ensure alignment and consistency across various Group campaigns.
- Foster a culture of collaboration and innovation within the Group’s marketing team.
Technology:
- Utilize social media analytics tools to track and measure the success of influencer / thought leadership campaigns.
- Leverage digital tools to identify and vet potential influencers / thought leaders for campaigns.
- Stay up to date with advancements in influencer marketing platforms and technologies to enhance campaign execution.
- Ensure seamless integration of influencer / thought leadership campaigns across the Group’s digital channels.
Desired Skills:
- MARKETING
- SPECIALIST
- INFLUENCER
