Marketing Operations Manager

About the position

The Marketing Operations Manager plays a key strategic and operational role in managing and optimizing marketing workflows, processes, systems, and budget tracking. This individual will lead administrative and operational marketing support across teams, drive efficiency in project execution, and coordinate cross-functional efforts between marketing, supply chain, and finance teams. Responsibilities include ownership of end-to-end campaign operations, cost management, supplier coordination, and reporting to ensure seamless execution and financial accountability.

The ideal candidate is a proactive problem-solver with experience in marketing operations, project management, and a solid understanding of supply chain coordination and finance administration within a marketing environment.

Key Accountabilities:

Marketing Operations Management:
- Lead all marketing operational processes including campaign briefing, execution tracking, and post-campaign analysis.
- Oversee and optimize usage of platforms like Pipefy, Ziflow, Teams, and SharePoint for effective project management.
- Ensure process compliance and provide training and support on systems and tools.

Workflow and Project Coordination:
- Manage and assign campaign tasks, monitor timelines, and resolve operational bottlenecks.
- Conduct daily check-ins with team members to prioritize tasks and track progress.
- Schedule and lead approval meetings with designers, copywriters, and business stakeholders.

Reporting and Analysis:
- Compile and finalize monthly marketing performance and execution reports.
- Coordinate data collection from internal stakeholders, third-party agencies, and regional teams.
- Develop reporting templates and dashboards for improved campaign visibility and performance monitoring.

Supplier and Finance Administration:
- Manage supplier relationships including request and review of cost estimates, tracking approvals, and proof of deliveries.
- Oversee invoice processing, ensuring accurate and timely submissions to Finance.
- Track and manage campaign budgets and assist in budget forecasting and reconciliation.
- Ensure all cost-related documents and financial records are filed and accessible for audit purposes.

Supply Chain Coordination (SCM):
- Coordinate with supply chain stakeholders to ensure timely booking and return of stock from service providers (e.g., OpenField).
- Oversee Delivery Request Forms (DRFs), work with Sales and RAM teams for delivery confirmations and issue resolution.
- Monitor inventory of promotional materials and coordinate restocking as necessary.

Digital Asset Management:
- Create, organize, and manage tracked links and QR codes for campaigns (using Adjust, QR Code Monkey, etc.).
- Maintain organized file systems on Teams/SharePoint for easy access and version control.

Sample and Delivery Management:
- Oversee quality review of samples and deliveries, gather feedback, and coordinate follow-ups.

Technical / Professional Qualifications:

Knowledge:
- Strong understanding of marketing workflows and project management processes.
- Familiarity with campaign execution tools such as Pipefy, Ziflow, Adjust, QR Code Monkey.
- Basic knowledge of procurement, supply chain, and finance administration in a marketing context.

Experience:
- 3-5 years in a marketing operations, marketing project coordination, or related administrative role.
- Proven ability to lead supplier coordination and budget tracking.
- Experience with reporting and cross-functional team collaboration.

Education:
- Bachelor's degree in Marketing, Business Administration, Communications, or relevant field.
- Project Management certification (advantageous).

Desired Skills:

• Marketing
• Marketing Operations
• Project Coordination
• Budgeting
• Reporting

Desired Work Experience:

• 2 to 5 years

Desired Qualification Level:

• Degree