About the position
Package & Remuneration
JOB DESCRIPTION
About the role:
As the Marketing Manager for TFG Rewards, you will lead the strategic execution of customer engagement initiatives across TFG's multi-brand loyalty ecosystem. This role's focus is on developing and implementing strategies to enhance customer loyalty through the TFG Rewards programme. This involves driving member acquisition, retention, and lifetime value through data-led marketing, ensuring seamless communication strategies and personalised omnichannel experiences. You will be the custodian of the TFG Rewards brand, ensuring its relevance, resonance, and reach across all customer channels and touchpoints. The ideal candidate will bring initiative, creative drive, and a passion for innovation, especially in leveraging AI for content generation, campaign efficiencies, and continuous improvement.
Key Responsibilities
Strategic & Campaign Leadership
- Define and drive the overarching marketing strategy for TFG Rewards, ensuring alignment with group objectives, customer insights, and loyalty growth targets.
- Manage the delivery of integrated, omnichannel campaigns that drives measurable impact across acquisition, engagement, and retention.
- Champion a data-led marketing culture, leveraging analytics, segmentation, and AI tools to optimise campaign performance and member lifetime value.
- Translate strategic goals into actionable marketing plans, fostering a test-and-learn mindset to iterate and improve.
- Present strategic roadmaps and campaign outcomes to leadership, influencing decision-making and investment priorities.
Brand Stewardship
- Act as the custodian of the TFG Rewards brand, ensuring its positioning remains relevant, differentiated, and emotionally resonant across all customer segments.
- Lead the evolution of brand identity and messaging across digital, in-store, and partner channels, embracing innovation and newness in storytelling.
- Oversee creative development and content strategy, incorporating AI-generated content where appropriate to enhance scalability and relevance.
- Monitor brand health and customer sentiment, using insights to refine brand strategy and elevate member experience.
- Advocate for the brand internally, ensuring cross-functional teams understand and uphold brand standards in all touchpoints.
Stakeholder Engagement
- Build strong partnerships across TFG's brand portfolio, enabling seamless integration of TFG Rewards into retail campaigns and customer journeys.
- Influence cross-functional teams, including Merchanside, Marketing, Retail Operations, Bash, TFG Money, VAS, including Infotec delivery and CRM execution teams, to align on shared goals and deliver cohesive member experiences.
- Facilitate strategic workshops or training sessions, and enablement forums to embed TFG Rewards marketing best practices across the organisation.
- Serve as the primary TFG Rewards marketing liaison for key stakeholders, providing regular updates, insights, and recommendations on TFG Rewards performance and opportunities.
Performance & Reporting
- Monitor campaign performance and present insights to stakeholders.
- Use data and experimentation to inform future strategies and continuously improve marketing effectiveness.
- Track KPIs including member growth, engagement, retention, and revenue contribution.
Minimum Requirements
- Degree in Marketing, Business, or related field (BCom/BSc preferred).
- 5+ years in loyalty, CRM, or performance marketing, with strong digital experience.
- Proven ability to lead cross-functional teams and manage complex projects.
- Strong understanding of loyalty platforms, customer segmentation, personalisation, and AI-driven marketing tools.
- Excellent communication, analytical, and stakeholder management skills.
- Demonstrated initiative, drive, and a test-and-learn mindset in delivering marketing innovation.
Behaviours:
- Action Oriented - readily takes on new challenges and opportunities with a sense of urgency and eagerness
- Business Insight - applies market and business insights in order to drive organisational objectives
- Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
- Decision Quality - consistently makes timely, well-rounded and informed decisions
- Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- Nimble learning - quickly adapts and acquires new knowledge, skills, and competencies in a rapidly changing environment
- Optimizes Work Processes - assesses and improves the efficiency, effectiveness, and quality of various work processes
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
