About the position
Role Purpose
The Senior Marketing Manager will oversee all marketing activities across digital, ATL, BTL, and TTL channels. This is a strategic and leadership-focused position—not an execution role. You will lead internal teams and external partners to ensure brand excellence, strong commercial impact, and cohesive marketing direction.
Core Objectives
- Full ownership of all marketing and communication channels
- Strategic direction across digital, offline, CRM, and customer engagement
- Lead marketing technology, CRM, lead management, and analytics systems
- Enforce consistency, brand quality, and effective customer touchpoints
Key Responsibilities
Strategic Leadership
- Develop and deploy integrated marketing strategies across digital, print, PR, and events
- Align all marketing initiatives with revenue growth and retention goals
- Oversee campaign calendars and coordinated cross-brand strategy
- Build, mentor, and lead a high-performing marketing team
Oversight, Performance & Governance
- Manage outsourced providers (web, SEO, analytics, design, paid media)
- Ensure websites, social channels, and communication platforms follow best-practice UX/UI
- Approve creative direction and ensure brand consistency
- Manage marketing budgets and ensure strong ROI
- Oversee analytics (Google Analytics, Looker Studio, CRM dashboards)
- Deliver monthly strategic performance reports
- Continuously improve customer experience across all touchpoints
- Oversee implementation of enterprise-grade digital and CRM solutions
- Identify and adopt new technologies that support growth
- Approve and direct ATL/BTL/TTL marketing, print media, outdoor, and events
- Ensure integration of digital and offline marketing efforts
- Manage proposals, submissions, and dealer-related applications where needed
Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or related field (postgraduate advantageous)
- 8–10+ years experience in marketing management (automotive/retail/franchise preferred)
- Proven leadership of end-to-end marketing strategies with measurable results
- Strong digital marketing knowledge (SEO, PPC, social, analytics)
- Experience managing creative and technical agencies
- Excellent leadership, communication, and stakeholder management skills
- Commercially savvy, data-driven, and strong in project management
- Solid understanding of CRM systems and digital transformation initiatives
KPIs & Success Metrics
- Revenue Growth: Direct impact on lead quality and sales volume
- Brand Leadership: Improved brand visibility and audience engagement
- Operational Efficiency: Reduced spend waste, streamlined processes
- Customer Experience: Higher engagement, satisfaction, and retention
- Digital Performance: Improved ROI, lower CPA, higher conversion rates
Apply for this role today, contact Sune Pienaar at Hire Resolve or on LinkedIn
You can also visit the Hire Resolve website: [URL Removed] or email us your CV: [Email Address Removed].com
We will contact you telephonically in 3 days should you be suitable for this vacancy.
Desired Skills:
- Marketing Manager
- Marketing Manager
- Marketing Manager
