About the position
Location: Cape Town, South Africa (Hybrid)
Type: Permanent
Are you a data-driven growth marketer who thrives at the intersection of creativity, experimentation, and performance?
Join a fast-scaling fintech organisation on a mission to democratize access to financial advice and solutions across Africa. This leading fintech org is building a next-generation digital ecosystem and looking for a Growth Marketing Manager who can drive measurable, full-funnel growth. You'll own performance marketing, experimentation, and lifecycle marketing across key digital channels, turning insights into impact and data into decisions.
What You'll Do:
Customer Acquisition & Performance Marketing:
- Lead paid campaigns across Google Ads, Meta, TikTok, YouTube, LinkedIn, and programmatic channels.
- Drive high-quality traffic, conversions, and efficient CAC through continuous optimization.
- Refine bidding, targeting, and creative strategies based on real-time performance data.
Growth Experimentation & CRO:
- Design and execute A/B tests across landing pages, ads, and onboarding flows.
- Collaborate with product and design teams to enhance conversion rates and reduce churn.
- Develop testing roadmaps with clear hypotheses and success metrics.
Data & Analytics:
- Track, analyze, and report on growth metrics (CAC, LTV, retention, MRR/ARR, ROI).
- Build dashboards and deliver actionable insights to cross-functional teams and leadership.
Lifecycle & Retention Marketing:
- Develop email, SMS, and push strategies to engage, onboard, and retain users.
- Create segmented and automated customer journeys using CRM and marketing automation tools.
Cross-Functional Collaboration:
- Partner with Product, Design, and Content teams to align growth initiatives with business goals.
- Translate insights from campaigns into improvements across UX, product, and brand.
- Collaborate with agencies and freelancers to scale growth operations.
Requirements:
- Bachelor's degree in Marketing, Business, Data Analytics, or related field.
- 4-6 years' experience in growth or performance marketing, ideally within digital-first or fintech environments.
- Proven experience managing campaigns across Meta, Google, TikTok, and other paid media channels.
- Skilled in Google Analytics, attribution platforms, and A/B testing tools.
- Experience with CRM and automation tools (HubSpot, Klaviyo, Iterable, Salesforce).
- Strong analytical skills - comfortable working with data, SQL, and dashboards.
- A creative, experimental mindset with a bias for testing, learning, and scaling.
- Experience with mobile attribution, affiliate marketing, or growth hacking tools.
- Startup or scale-up experience where agility and innovation drive growth.
Desired Skills:
- Marketing
- Data Analytics
- Performance Marketing
- Google Analytics
- A/B testing
- CRM Automation
- Data
- SQL
Desired Work Experience:
About The Employer:
This opportunity is to join a fast-scaling fintech organisation on a mission to democratize access to financial advice and solutions across Africa.
