About the position
Marketing Manager
Our client in the retail industry is seeking a seasoned Marketing Manager with strong commercial and business acumen. The role requires strategic oversight of customer acquisition, loyalty, and omnichannel execution across both physical and digital retail platforms. Candidates must demonstrate EXCO-level exposure, with proven experience in budget ownership, performance analytics, and cross-functional stakeholder engagement. The ideal profile combines customer-centric innovation with transformation alignment and a track record of driving measurable brand growth.
To lead and execute strategic marketing initiatives that drive customer acquisition, retention, and brand growth across retail channels. The role requires a commercially minded marketer with strong digital fluency, customer lifecycle expertise, and the ability to influence cross-functional teams.
Key Responsibilities
- Develop and implement integrated marketing strategies across retail formats, including physical stores and e-commerce platforms.
- Own customer lifecycle programs, including acquisition, retention, loyalty, and CRM initiatives.
- Lead omnichannel campaign execution across digital, social, and traditional media.
- Collaborate with merchandising, operations, and external agencies to align marketing with business objectives.
- Monitor campaign performance, optimize ROI, and report on key metrics to executive stakeholders.
- Champion brand consistency and customer experience across all touchpoints.
- Support transformation initiatives and contribute to inclusive marketing practices.
Requirements
- BCom, BSc, or equivalent analytical/financial qualification preferred.
- 5+ years' experience in senior marketing/ commercial roles, ideally within lifestyle, sports or consumer industries.
- Strong understanding of customer journey mapping, loyalty programs, and CRM platforms.
- Demonstrated success in digital marketing, including social media, SEO/SEM, and e-commerce.
- Commercial acumen with experience in budget management and performance analytics.
- Excellent communication and stakeholder engagement skills.
- Exposure to transformation-aligned environments and inclusive leadership practices.
- Preference will be given to candidates who actively play golf, due to the nature of the business and client engagement model
Desired Skills:
- Retail Marketing Manager
- Brand Activation
- Customer Engagement
- Retail Strategy
- RM & Promotions
- Marketing Leadership
- Golf Industry Careers
Desired Qualification Level:
