About the position
Role Overview
The Marketing Manager will lead the development and execution of high-impact, data-led marketing campaigns across multiple countries in the SEA region. This includes managing external agencies, collaborating with internal stakeholders, and ensuring alignment with global brand standards. The role requires a strong blend of strategic thinking, creative execution, and analytical rigor.
Key Responsibilities
Multi-Country Marketing Program Planning & Execution
- Design and implement integrated marketing programs tailored to diverse markets within Southern and East Africa.
- Manage creative and media agencies to ensure timely and high-quality delivery of marketing assets.
- Oversee project timelines, deliverables, and budget tracking to ensure efficient use of resources.
- Monitor program performance and share insights and best practices across the broader marketing community.
- Prepare and deliver regular reports and updates to internal stakeholders.
Campaign Development & Execution
- Develop and execute digital-first, data-driven campaigns that align with business objectives and brand strategy.
- Build comprehensive business cases and secure alignment from cross-functional stakeholders.
- Create end-to-end communication plans with clearly defined KPIs and success metrics.
- Ensure campaigns are locally relevant while maintaining consistency with global messaging.
- Collaborate with integrated marketing teams to deliver seamless, multi-channel campaigns.
- Track and analyze campaign performance to optimize future initiatives.
Stakeholder Collaboration & Management
- Work closely with sales, marketing, and country management teams to align marketing efforts with business goals.
- Coordinate with agency partners to ensure consistent messaging and execution across all touchpoints.
- Provide strategic input and marketing expertise to internal and external partners.
Candidate Profile
Education & Experience
- Bachelor’s degree in business, marketing, or a related field.
- Minimum of 5 years of experience in a marketing management role, preferably within the services sector.
- Proven experience in developing and executing marketing strategies in Southern and East African markets.
- Demonstrated success in digital marketing, campaign management, and partnership marketing.
Skills & Competencies
- Strong commercial acumen and familiarity with marketing data and analytics.
- Excellent verbal and written communication skills, including the ability to prepare executive-level briefs.
- Superior negotiation and influencing skills.
- Strong project management capabilities with the ability to manage multiple initiatives simultaneously.
- High level of self-motivation and the ability to work independently with minimal oversight.
- Resilience and adaptability in high-pressure, performance-driven environments.
- Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
- Multicultural sensitivity and a commitment to fostering an inclusive workplace culture.
- Proficiency in tracking KPIs, ROI, and other performance metrics.
Work Environment
This is a hybrid role requiring in-office presence from Monday to Thursday. The organization fosters a culture of inclusion, innovation, and purpose, offering a dynamic environment where your contributions directly impact the financial empowerment of individuals and businesses across the region. 12-month fixed term contract
Desired Skills:
- Analytics
- Budget Management
- Campaign Management
- Data
- Marketing Strategy
- Presentations
- Profit and Loss
