About the position
We are seeking a dynamic and results-driven Marketing Manager to lead brand growth initiatives within a fast-paced retail environment.
The successful candidate will be responsible for developing and executing strategic marketing plans aimed at enhancing brand visibility, driving sales performance, and building lasting customer loyalty.
The ideal applicant will bring a strong track record in retail marketing, a keen commercial mindset, and a passion for delivering high-impact campaigns that resonate with target audiences.
Minimum requirements:
- Minimum 5 years of marketing experience, with at least 2 years in a retail-focused environment.
- Bachelor’s degree in Marketing, Business, or a related discipline.
- Strong knowledge of the retail market and current industry trends.
- Proven success in driving sales through marketing initiatives.
- Understanding of the local market dynamics and consumer behaviour.
- Proficiency in digital marketing tools and platforms such as Google Analytics, social media management, and CRM systems.
Personality Traits:
- Excellent project management and organisational skills.
- Strong written and verbal communication abilities.
- Self-motivated, able to work both independently and collaboratively.
- Adapts to high-pressure situations involving senior leadership.
- The ability to work within a budget.
- Attention to detail and numeracy skills.
- Prioritise tasks effectively.
- Interpersonal skills.
- Confidentiality.
- Assertive.
- Problem-solving.
Duties and responsibilities:
- Strategic Marketing Planning:
- Develop and execute comprehensive marketing strategies aligned with overall business objectives.
- Conduct market research to stay ahead of industry trends, customer behaviour, and competitor activity.
- Campaign Management:
- Plan and manage promotional campaigns, including seasonal launches and product-specific promotions.
- Collaborate with internal marketing and design teams to deliver high-impact, in-store and digital campaigns.
- Digital Marketing:
- Oversee the company’s digital presence, including website, social media platforms, and email marketing.
- Analyse digital campaign performance and make data-driven optimisations to improve engagement and conversion rates.
- Brand Development:
- Strengthen brand positioning through compelling storytelling and consistent messaging.
- Maintain in-depth knowledge of product lines to ensure authentic and relevant marketing.
- Team Collaboration:
- Work closely with product teams to create marketing content that effectively communicates product features and benefits.
- Coordinate with creative teams to produce high-quality marketing assets, including videos, advertisements, and blog content.
- Customer Engagement:
- Build strong community connections through events, sponsorships, and strategic partnerships.
- Monitor and respond to customer feedback, using insights to enhance marketing effectiveness.
- Cultivate and maintain relationships with new and existing suppliers.
Desired Skills:
- marketing
- seo
- events
- social media
- crm
- google analystics
