Marketing Manager

About the position

We are recruiting a Marketing Manager to join the Pretoria Head Office of an established retail and ecommerce concern.

Minimum Requirements

• B Com Marketing / Communications / Related
• 3+ years' experience in a similar, with proven results in digital performance marketing.
• Strong working knowledge of Google Ads, Meta Business Manager, TikTok Ads.
• Experience with email marketing platforms such as Everlytic and/or Drip.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creative collaboration and briefing.
• Proven ability to manage budgets, analyze campaign data, and report on marketing ROI.

Overview of duties

• Full ownership and accountability for the Marketing Strategy.
• Develop and execute brand strategy aligned to overall business goals.
• Lead all paid digital marketing efforts across Google Ads, Meta (Facebook & Instagram), TikTok, and other relevant platforms.
• Plan, execute, and optimize paid digital campaigns focused on ROI, traffic, customer acquisition, and sales conversion.
• Collaborate with external agencies or manage in-house resources to deliver successful performance marketing.
• Manage and report on campaign performance, KPIs, and marketing ROI.
• Execute consistent brand messaging across all channels and platforms.
• Oversee execution of all marketing campaigns in-store and online.
• Build and maintain strategic brand partnerships.
• Develop and implement social media, digital content, and influencer strategies.
• Execute email marketing campaigns using tools like Everlytic and/or Drip.
• Oversee product communications strategy, including seasonal launches and key messaging.
• Manage the marketing department, including designers, content creators, and e-commerce team.
• Approve all brand marketing budgets, supplier invoices, and external service provider contributions.
• Provide basic creative direction using Adobe Design Suite, or collaborate with internal design team on all marketing collateral.
• Drive marketing-led revenue initiatives and manage product content uploads:
• Shooting
• Uploading
• Naming & tagging

Salary Bracket
R30 000 to R45 000 per month CTC, depending on experience, qualification(s) and current / previous package

Desired Skills:

• marketing