About the position
our client is looking for a Marketing Manager which will be responsible for managing and growing the profitability of the client's brand through the development and management of an integrated brand and marketing strategy and deploying excellence in strategic thinking/executional best practice across brand messaging, point of sale (physical and digital) as well as other marketing programs designed to drive further brand loyalty and have a direct impact of sales in store. The incumbent will also bring shopper insights back into the strategy creation internally, to make for better innovation etc.
KEY RESPONSIBILITIES
As the role has a high level of integration across the business, the incumbent will need to partner with the sales, operations and finance teams to:
- Develop and manage marketing strategy for current and new agreed market opportunities, define the
implementation process, report on the success of projects, and propose corrective actions if necessary.
- Develop and implement appropriate policies, procedures, and systems in the department to ensure best
practice processes to ensure the effective functioning of the department and reduce the risk of business
loss.
- Develop, manage and implement the brand strategy to ensure and manage the integrity and usage of the
brand internally and externally across all mediums.
- Manage the internal and external Corporate Identity and Communications Strategy.
- Grow the brand by identifying new market opportunities based on solid market research
and profit projections.
- Manage the P&L, trade spend budget and ensure monthly tracking and reporting.
- Forecasting with relevant teams.
- Management of all related marketing financial budgets.
- Management of the client's website and social media content.
- Manage / Oversee all social activity on all channels.
- Manage external marketing service providers.
- Manage B2B and B2C
- Manage campaign artwork.
- Manage new product development cycle to commercialization.
- Present and share ideas, results and gaps analyses across teams.
- Track SEO and Google Analytics data and make complex analysis.
- Build an inbound & outbound marketing plan.
- Research competition, investigate benchmarks and provide suggestions for improvement.
- Monitor, adjust and report using data, presenting back to leadership through visualization and insights.
- Identify and define opportunities to constructively influence shopper behaviours uniquely based on channel
and medium.
- Identify opportunities for competitive advantage and/or areas of risk for our brands through rigorous
monitoring and assessment of customer and competitor visibility and impact at all shopper touch-points.
Retailer specific shopper engagement opportunities through understanding of distinct shopper and mission
profiles and shopper engagement strengths.
- Review and develop marketing plans to stimulate category participation incorporating into the annual brand
plans.
- Define and set annual business KPI’s/milestones for shopper engagement programs by channel.
- Manage customised category/customer solutions based on identified areas of growth.
- Track performance/ROI on total campaigns as well as ensure the timely production and delivery of physical
elements, working across design and production agencies in collaboration with the operations team.
- Management of technical marketing team.
- Perform other adhoc duties as and when required.
MINIMUM REQUIREMENTS
- A Degree in Marketing or equivalent is essential
- Significant experience (+5 year) in Marketing and/or Brand Management within the FMCG industry
- Proven extensive experience in a Leadership role
- Experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route to
(informal) Markets.
- Proven marketing management experience with strong ownership
- Experience launching marketing initiatives (e.g. building an online forum, launching an ambassador
program, creating an event series and writing an email newsletter);
- Experience in sales and /or category development advantageous
- Previous team or project leadership experience with emphasis on managing projects as well as creative
agencies and production agencies.
- Detailed understanding of consumer, shopper and customer needs/dynamics
- Previous experience managing large budgets and relevant monthly processes
Desired Skills:
- Excellent communication and interpersonal skills
- Excellent organizational and leadership skills
- Strong decision-making and problem-solving skills
