Marketing Manager (Bedfordview)

About the position

Job Purpose
The Marketing Manager is responsible for the end-to-end planning, execution, and optimisation of multi-channel marketing campaigns across assigned international B2B event products. The role supports the Group Marketing Manager in delivering overarching strategic objectives, with a strong focus on driving visitor acquisition, engagement, and retention through data-led, omni-channel marketing strategies.
This role requires ownership of multiple event campaigns simultaneously, ensuring consistent delivery across digital, content, CRM, paid media, and external agency channels.

Key Responsibilities
Campaign Strategy & Execution

• Develop, manage, and execute integrated multi-channel marketing campaigns for assigned event products in line with business objectives and timelines
• Act as lead marketer for multiple exhibitions, owning end-to-end campaign delivery including planning, content creation, execution, optimisation, and reporting
• Define and implement audience segmentation strategies to maximise visitor acquisition and engagement
• Ensure messaging and value propositions are tailored to target markets and industry verticals

Budget & Commercial Management

• Build, manage, and track marketing budgets for assigned products
• Ensure efficient allocation of spend across channels to maximise ROI
• Monitor campaign performance against budget forecasts and adjust accordingly

Content & Communications

• Write, edit, and proof marketing copy across all channels including email, digital ads, landing pages, and promotional materials
• Ensure all communications are aligned to brand guidelines and key messaging frameworks
• Oversee creative development with internal teams and external agencies

Digital & Performance Marketing

• Plan and execute digital marketing activity across paid media, email, social media, SEO, and CRM platforms
• Manage campaign optimisation in real time based on performance data
• Use analytics tools to measure attribution, engagement, conversion rates, and ROI

CRM & Automation

• Work with CRM systems to segment audiences, manage data integrity, and execute automated campaign journeys
• Develop and optimise email marketing automation workflows for engagement and conversion

Agency & Stakeholder Management

• Manage external agencies including design, PR, digital, registration, and web partners
• Ensure quality of deliverables and alignment with campaign objectives
• Collaborate with internal teams including Sales, Content, Operations, and Associations to ensure alignment and campaign success

Reporting & Insight

• Produce detailed campaign reports including performance analysis, insights, and recommendations
• Use data to continuously refine targeting, messaging, and channel mix
• Present findings and strategic recommendations to internal stakeholders

Compliance & Continuous Improvement

• Ensure adherence to internal policies, procedures, and brand guidelines
• Support sustainability and compliance initiatives, including ISO-aligned processes where applicable
• Contribute to continuous improvement of marketing processes and performance standards

Key Internal Relationships

• Group Marketing Manager
• Sales Team
• Content & Editorial Teams
• Events & Operations Teams
• Data/CRM Teams
• Association Partners

Key External Relationships

• Creative and design agencies
• Digital marketing agencies
• PR agencies
• Web development partners
• Registration and ticketing providers
• Industry media and partners

Core Competencies
Managing Performance

• Sets clear objectives, tracks performance, and ensures timely delivery of marketing activities

Building Collaborative Relationships

• Builds strong, trust-based relationships with internal teams and external partners to achieve shared outcomes

Thoroughness

• Ensures accuracy, consistency, and follow-through across all campaign outputs and commitments

Customer Service

• Delivers high-quality service to internal stakeholders and external audiences

External Awareness

• Demonstrates understanding of global industry trends, market dynamics, and competitive environment

Role Holder Expectations

• Demonstrate professionalism, respect, and collaboration at all times
• Uphold organisational values and contribute positively to team culture
• Ensure compliance with all policies and procedures
• Maintain high standards of attendance, punctuality, and reliability
• Take ownership of responsibilities and proactively drive results

Person Specification
Essential Experience & Qualifications

• Minimum 3 years' experience in event or B2B marketing campaign management
• Proven experience managing multi-channel marketing campaigns (digital, CRM, paid media, content)
• Strong copywriting skills with ability to tailor messaging to different audiences
• Experience managing multiple projects simultaneously using structured project management tools
• Strong analytical ability to interpret data and translate insights into actionable strategy
• Experience working in a B2B marketing environment

Desirable Experience

• Degree or equivalent marketing qualification
• Experience working with Salesforce or similar CRM platforms
• Experience in a structured KPI/performance management environment
• Proven experience working with sales teams and supporting lead generation objectives
• Experience delivering presentations to senior stakeholders
• Exposure to international marketing environments
• Experience within the charity / non-profit sector or purpose-driven organisations, particularly in stakeholder engagement or campaign fundraising environments

Key Responsibilities Include:

• Supporting the development and execution of the charity's marketing strategy
• Contributing ideas for growth, outreach, and audience expansion initiatives
• Assisting with the implementation of approved marketing and engagement plans
• Building, managing, and maintaining a newsletter subscriber database
• Creating and managing email communications to supporters and stakeholders
• Providing light administrative support, including coordinating school visit itineraries
• Organising logistical details and communications with school principals and partners

Skills & Experience Required:

• Strong communication skills, with the ability to collaborate effectively across international teams (UK and Brazil)
• Experience or working knowledge of WordPress or similar website platforms
• Familiarity with email marketing tools and campaign creation/sending
• Experience working with designers to develop and adapt brand assets
• Ability to draft or support press releases and media articles
• Understanding of brand management and maintaining consistent messaging across channels
• Organised and detail-oriented, with the ability to manage both marketing and administrative tasks

Knowledge & Technical Skills

• Email marketing automation and lifecycle campaign experience
• Strong understanding of digital marketing platforms including:
• Google Ads
• LinkedIn Campaign Manager
• Meta Ads Manager
• Google Analytics
• Experience with tools such as:
• CRM systems (Salesforce or equivalent)
• CMS platforms
• Email automation platforms (e.g., Force24 or similar)
• Asana or similar project management tools
• Adobe Photoshop or equivalent design tools
• Strong Microsoft Office proficiency (Excel, PowerPoint, Word)

Personal Attributes

• Highly organised with strong attention to detail
• Ability to work under pressure and meet tight deadlines
• Creative thinker with strong problem-solving capability
• Results-driven with a strong focus on measurable outcomes
• Adaptable and comfortable working in a fast-paced, evolving environment
• Strong interpersonal and communication skills
• Willingness to travel internationally when required

***Salary - R25,000.00 - R37,000.00 (Negotiable further, based on skills, experience and in relation to current package)

Desired Skills:

• Marketing

About The Employer:

About the Company
A global organisation operating within the B2B events, exhibitions, and specialist print and visual communications industry. The business connects international stakeholders through large-scale exhibitions, conferences, and industry platforms, bringing together suppliers, manufacturers, and service providers from across the value chain.
Marketing activity is centred on driving global event attendance, building engaged professional communities, and delivering data-driven, multi-channel campaigns across digital and physical touchpoints.