Marketing Lead

About the position

A pharmaceutical company is looking for a Marketing Lead to assist the OTC division strategically across the marketing and new product environment, Manage marketing activities for OTC, strategic planning and management of Agencies services provision and related budgets.
Qualifications 

• Tertiary Qualification: Marketing; Business Administration/Science; Paramedical, or a Biological Science related field.

Required experience 

• Minimum of 2-3 years’ experience in pharmaceutical Retail Pharmacy sales, and/or Marketing.
• Proficient in Business Intelligence analytics and using data to drive commercialisation decisions.
• Knowledge of Pharmaceutical Industry related legislation, pharmacology, and good pharmacy practices.
• Computer literacy, including proficiency in MS Office and pharmacy management software.
• Inquisitive Artificial Intelligence awareness.
• Strong understanding of the South African OTC market with an appetite to investigate patriation of international product opportunities.
• Experience in strategic planning and operational excellence initiatives.
• Demonstrated success in managing commercialization projects and achieving measurable outcomes.

 
 Key Job Outputs

• Analyse market data and customer insights to develop targeted commercialization strategies and campaigns.
• Collaborate with cross-functional teams, including sales, channel-marketing, and key account management to drive project success.
• Understand the Pharmaceutical and FMCG (Health) customer journey and tailor promotional efforts to meet their specific needs.
• Enthuse stakeholders on commercialization endeavors.
• Develop and execute sales strategies that can be used to assist the commercial sales force, including product launches as well as brand focus sales tactics.
• Co-ordinate and maintain tracker for new products artwork process.
• Oversee the request of new launch product barcodes and prepares product samples for new products listing purposes (NLD Document Process).
• Supervise the application of new launched product Nappi codes.
• Oversee internal product item master for review by line manager and submission to IT for upload.
• Co-ordinate and/or facilitate the request for quote with Channel teams - marketing material and POS for launched or products to be launched.
• Creation of Purchase orders and receipting for payment for digital payment services.

Core Competencies

• Proficient in Business Intelligence analytics and using data to drive commercialization decisions.
• Knowledge of Pharmaceutical Industry related legislation, pharmacology, and good pharmacy practices.
• Computer literacy, including proficiency in MS Office and pharmacy management software.
• Inquisitive Artificial Intelligence awareness.
• Strong understanding of the South African OTC market with an appetite to investigate patriation of international product opportunities.
• Experience in strategic planning and operational excellence initiatives.
• Demonstrated success in managing commercialization projects and achieving measurable outcomes.

Desired Skills:

• PHARMACEUTICAL
• sales
• marketing
• OTC
• FCMG