About the position
Our client, a leading speciality chemical Manufacturing company based in Durban, is looking to fill the position of Marketing Co-ordinator.
Purpose of the Role:
The Marketing Coordinator supports the planning and execution of marketing campaigns.
Key Responsibilities:
Sales and Marketing:
- Manage all marketing for the relevant target market and activities within the marketing department.
- Develop the marketing strategy for the relevant target market in line with company objectives.
- Co-ordinate marketing campaigns with sales activities.
- Creation and publication of all marketing material in line with marketing plans.
- Manage and improve lead generation campaigns, measuring results.
- Prepare online and print marketing campaigns.
- Monitor and report on effectiveness of marketing communications.
- Create a wide range of different marketing materials.
- Work closely with design agencies and assist with new product launches.
- Maintain effective internal communications to ensure that all relevant TM and company functions are kept informed of marketing objectives.
- Analyse potential strategic partner relationships for company marketing.
- Obtain information from sales representatives, customers and other data sourcing agents to compile comprehensive reports regarding product performance and potential opportunities.
- Source promotional items and pack and distribute to all the relevant branches.
Brand Awareness:
- Plan and implement promotional campaigns.
- Assist with and improve product packaging with regards to promotional marketing.
- Design, develop and update marketing material such as brochures, flyers, web pages, merchandising as and when required.
- Upload relevant reports, press releases and newsworthy items on a regular basis.
- Work with sales representatives to create project references and press releases.
- Overall responsibility for brand management and corporate identity.
- Plan customer functions, trade events and golf days.
Reports:
- Contribute to company magazine that is distributed on a quarterly basis.
- Ensure external surveys are conducted and the reports sent to the relevant manager.
- Ensure action plan by the relevant manager is kept updated and feedback given on a regular basis.
Qualifications and Experience:
- Grade 12 Senior Certificate / Matric
- NQF 4 Qualification
- Tertiary Sales or Marketing qualification
- 5-10 years Marketing Experience
- Experience in promoting brand awareness
- Computer skills
- Customer service experience
Special Requirements / Competencies:
- Regular and on time attendance
- Will be required to work overtime
- Overseas travel may be required
- Strategic thinking and business acumen
- Good communication Skills
- Agile project delivery and change management
- Understanding marketing campaign cycles and how distribution timing impacts ROI.
- Strong project management skills with a proven ability to lead cross-functional initiatives.
- Accuracy in their numerical abilities
- Knowledge of digital marketing tools, CRM, CMS, and analytics platforms
- Able to manage multiple projects, timelines, and stakeholders under tight deadlines
- Proactive, collaborative, and resourceful with very strong attention to detail
If you are interested in applying for this role, please send a detailed copy of your CV to [Email Address Removed]
If you have not been contacted within two (2) weeks, please consider your application as unsuccessful.
Desired Skills:
- Sales And Marketing
- brand awareness
